Is the 55-64 Audience Your Marketing ‘Blindspot’?

Is the 55-64 Audience Your Marketing ‘Blindspot’? 12% of Australians are 55-64 – they have high net wealth (growing), their real household consumption outstrips the 25-34’s, they aren’t tied down to responsibilities, are financially confident, worry less, and are highly valuable. So why are Australian Marketers failing to see their importance. This research by Kantar […]

Brand Building Drives Sales

Brand Building Drives Sales Sales don’t happen unless consumers are aware of your brand.  This short video from Nielsen explains how Brand Marketing works in Tandem with Sales Marketing. Click here to read more

Effective Marketing is Stifled by Lazy Attribution

Effective Marketing is Stifled by Lazy Attribution So you hear a business name via an ad on Radio, TV, Podcast, Magazine or even from your neighbour over the fence, and you Google it. Next month some marketing team analyses where their traffic is coming from and “TA DA” it all comes from Google.   What about […]

7 Rules For Marketing In Tough Times

7 Rules For Marketing In Tough Times In difficult economic times, skilled marketing always pays off. It is easy to slash expenditure on marketing, but you may do it at great risk to the future of your business. Here are seven rules of good marketing in tough times: Always increase your marketing activity before decreasing […]