Why Bundling Print and Digital Media Makes Sense for ROI If there is one thing that will drive your dollar further in the marketing game it is the ability to leverage an audience. That is to say, assuming you know who your ideal customer is, that you can repeat your message to them in a […]
Marketing in a higher interest rate economy requires a scalpel rather than a cleaver We’re all hearing that our strong economy needs to be slowed to ease inflationary pressures. Interest rates are rising and some marketers are being told to cut their advertising budgets. This makes no sense. The economy has been strong and company […]
Australian Country Media Group now reaching 336,000 touchpoints every 30 days Regionalisation has been good for the Australian Country Media Group which is now reaching more people than ever before, thanks to new interest in its subject matter, and additional digital reach. Australian Country talks to an important audience of successful regional families and those […]
Is the 55-64 Audience Your Marketing ‘Blindspot’? 12% of Australians are 55-64 – they have high net wealth (growing), their real household consumption outstrips the 25-34’s, they aren’t tied down to responsibilities, are financially confident, worry less, and are highly valuable. So why are Australian Marketers failing to see their importance. This research by Kantar […]
Brand Building Drives Sales Sales don’t happen unless consumers are aware of your brand. This short video from Nielsen explains how Brand Marketing works in Tandem with Sales Marketing. Click here to read more
Effective Marketing is Stifled by Lazy Attribution So you hear a business name via an ad on Radio, TV, Podcast, Magazine or even from your neighbour over the fence, and you Google it. Next month some marketing team analyses where their traffic is coming from and “TA DA” it all comes from Google. What about […]
Digital Ad Brand Awareness is Achieved best when used with traditional media Mark Henning, Executive Director, Media and Digital at Kantar Australia, said “Our conversations should not be about which advertising formats are the most successful individually because the reality is that advertising works best when it’s multi-channel and multi-discipline. Click here to read more […]
Sir Martin Sorrell on How Coronavirus will Accelerate the Digital Revolution There are some gems in this short story. Arguably the world’s most respected advertising guru, Sir Martin Sorrell, on accelerating your businesses digital transformation now. Click here to read
What is Cocooning – How Making People Feel Good Matters The term ‘Cocooning’ was developed by Uber Marketer Faith Popcorn in the 80’s and really took hold in the September 11 World. It refers to the widespread consumer tendency to retreat in to the home and focus on personal pursuits that give a sense of […]
7 Rules For Marketing In Tough Times In difficult economic times, skilled marketing always pays off. It is easy to slash expenditure on marketing, but you may do it at great risk to the future of your business. Here are seven rules of good marketing in tough times: Always increase your marketing activity before decreasing […]