Effective Marketing is Stifled by Lazy Attribution

Effective Marketing is Stifled by Lazy Attribution So you hear a business name via an ad on Radio, TV, Podcast, Magazine or even from your neighbour over the fence, and you Google it. Next month some marketing team analyses where their traffic is coming from and “TA DA” it all comes from Google.   What about […]

7 Rules For Marketing In Tough Times

7 Rules For Marketing In Tough Times In difficult economic times, skilled marketing always pays off. It is easy to slash expenditure on marketing, but you may do it at great risk to the future of your business. Here are seven rules of good marketing in tough times: Always increase your marketing activity before decreasing […]