Is the 55-64 Audience Your Marketing ‘Blindspot’?

Is the 55-64 Audience Your Marketing ‘Blindspot’? 12% of Australians are 55-64 – they have high net wealth (growing), their real household consumption outstrips the 25-34’s, they aren’t tied down to responsibilities, are financially confident, worry less, and are highly valuable. So why are Australian Marketers failing to see their importance. This research by Kantar […]