E-commerce is the lifeblood of our business operations, allowing us to engage prospective audiences in a transacting journey with one or many of our brands. This gives us an edge when delivering highly targeted audiences to marketers that are using our network, and extends our reach.
Our customer journeys might start with basic data sets, but over time yield revenue and a rich preference profile, which can be utilised by marketers. The best prospective customer is the customer who has similar interests and is already transacting in the market.
At UMCo, we currently operate three major e-commerce brands of our own and sell through many others.