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Marketing in an Upturn
Marketing in a Downturn
Marketing in a higher interest rate economy requires a scalpel rather than a cleaver
Marketing in a higher interest rate economy requires a scalpel rather than a cleaver We’re all hearing that our strong economy needs to be slowed to
Sell Your Product To My Customer List
Sell Your Product to my Customer List If I told you that I had a list of people who were buying my product — and were actually considering buying yo
Tips for Marketing in an Upturn
Tips for Marketing in an Upturn Everyone is busy at the start of 2021. In certain categories — like renovation — if you’re not busy, then someth
Why are Australian Magazine Sales Up During Coronavirus?
Why are Australian Magazine Sales Up During Coronavirus? We’ve all seen over-picked and under-populated magazine racks in supermarket stores during
How to Market a Business During a Coronavirus Downturn
How to Market a Business During a Coronavirus Downturn As we all make work-from-home arrangements and see our inboxes fill with event cancellations, i
What is Mindful Media?
What is Mindful Media? The magazine that you take to the couch, or the podcast you make time for each week … both are examples of Mindful Media. Wor
Why are magazine sales increasing?
Why are magazine sales increasing? Magazine sales generally are on the increase. According to Roy Morgan, an additional 250,000 people started buying
Are You Measuring a Medium or an Offer?
We often hear from Marketers who are desperate to improve their metrics. A qualitative approach to measurement takes longer and is worth every minute.
Why “How Many?” is the Best Question to Ask
How many people are there in your market? I mean REALLY how many? In an age of marketing metrics, there is often surprisingly little time for Industry