Brands Pivot to Digital, Social and Content Marketing Post Corona
Brands Pivot to Digital, Social and Content Marketing Post Corona A quick review of some of the innovations we are seeing from American Marketers Click here to read
eCommerce is up post Coronavirus, but it’s Complicated
eCommerce is up post Coronavirus, but it’s Complicated This story from the USA shows how e-Commerce has risen post-corona virus but supply chain issues make it complicated. Click here to read more
B2B Marketers turn to Digital Marketing Post Coronavirus
B2B Marketers turn to Digital Marketing Post Coronavirus In the post-coronavirus world, we are seeing B2B marketers that would use field-reps, events or expos target their audiences turn to digital marketing strategies to get the message across. Click here to read more
How Businesses & Brands Should Think About Navigating The Current Environment
How Businesses & Brands Should Think About Navigating The Current Environment This piece is from Australian PR company WE Communications about ways brands and businesses should think about navigating the current environment. It’s about showing your humanity, finding the silver lining and being prepared. Click here to read
Nielsen Study Looks to finding growth where Sustainability and Convenience Intersect
Nielsen Study Looks to finding growth where Sustainability and Convenience Intersect Sustainability is influencing people’s purchase decisions – especially for Gen Y and Z. This summary looks at how sustainability plays out at the cash register.
The Universal Media Co 2020 Marketing Calendar
The Universal Media Co 2020 Marketing Calendar When are the best times in the Calendar to push Marketing Campaigns in Australia? Many marketers manufacture their own dates of course, but here are the key ones that you don’t want to miss out on in 2020. These have been drawn up for Bricks & Mortar and […]
eCommerce Trends – Universal Media Co Short Executive Summary
Did you know that eMail and Social Media are the leading drivers of eCommerce purchase in Australia? Did you know that Regional Centres are a high source of eCommerce sales?
In 2019 Universal Media Co ran over 200 Email Campaigns, and over 150 Social media Campaigns for its customers so we watch the trends and have created short executive summary of the “Inside Australian Online Shopping eCommerce Report 2019” by Australia Post for time poor SME’s.