Boom On Its Way And Interest Rates To Rise

Boom on its way and interest rates to rise If you want to take a step back and take a look at the medium term indicators of this economy, take a look at this piece by Peter Switzer from mid December 2020.  Covid flareups will happen, but the overall picture is that we are headed […]

The Recession Is Over Says RBA

The Recession is over says RBA Reserve Bank deputy governor Guy Debelle has declared Australia is technically out of recession, telling a Senate estimates hearing that the September quarter would show the economy growing and the drag on the economy from Victoria would be less than first thought. Click here to read more

Marketing In A Downturn Requires A Scalpel Rather Than A Cleaver

Marketing in a Downturn requires a Scalpel rather than a Cleaver It’s not new to hear we are in unchartered waters at present. Marketers are always challenged in any downturn. It’s their way through the tough periods that determines their prosperity when consumer sentiment strengthens. In challenging times consumers set stricter priorities for spending, and […]