Marketing in a Downturn requires a Scalpel rather than a Cleaver It’s not new to hear we are in unchartered waters at present. Marketers are always challenged in any downturn. It’s their way through the tough periods that determines their prosperity when consumer sentiment strengthens. In challenging times consumers set stricter priorities for spending, and […]
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high?
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high? A commentary from a Marketer on how brands have used past recessions to gain ground. This story references the famous McGraw Hill study in which brands that increased their spend during recession, had sales 256% higher than brands that didn’t, […]
16 Advertiser Categories Increasing Their Spend During Coronavirus and Tips for Doing it Right This story from Forbes highlights home improvement, gardening, home office, fitness and immunity among others as advertiser categories that are increasing in April 2020. Click here to read more
Why “Going Dark” in a Recession Doesn’t Work for Marketers An executive summary of the famous Millward Brown GFC study about the relative merits of disappearing or staying present when marketing in a recession. Click here to read more