Data-Driven Precision — Why Recessions Demand Strategy Informed by Actual Customer Data In a booming economy, businesses can often get away with mediocre marketing strategies. When capital is abundant and consumer confidence is high, sloppy targeting, generic messaging and gut-feeling campaign planning can still stumble into profitable conversions. However, the moment a recession hits, the […]
Navigating Economic Headwinds — Why Marketing Must Pivot, Not Pause, Through a Recession Economic cycles are an inevitable reality of the global marketplace. Whenever interest rates fluctuate, inflation creeps up or consumer sentiment dips, businesses across Australia brace for tighter financial conditions. Decades of economic research and market data consistently reveal a starkly different truth: […]
Australia’s Economy ends a 21-month per capita downturn as GDP grows faster than population This summary from the ABC talks through the latest economic data and what it means for businesses. Click here to read more.
The State of Business in Australia In uncertain times a good reality check comes from looking at the state of business in the country. There are weak sectors and strong sectors – some very strong. This report from ABS gives a snapshot of what is going on. Read here.
Retail: Down in December 22 after 11 Successive Increases Means Still Above Last Year December 22 retail figures were down, after no fewer than 11 consecutive increases. The sales chart from ABS gives the context – retail sales are down but still remain significantly above last year. To read more: https://www.abs.gov.au/media-centre/media-releases/retail-sales-down-39-cent-after-11-consecutive-rises
Passports are Sitting Idle but Delivery Trucks and Vans Ferrying Goods to Households are not The spend-up is gathering momentum with the prospect of vaccination programs bringing extra confidence that the beginning of the end of the pandemic might be in sight. It comes amid a backdrop of ultra-low interest rates and dizzying ammounts of […]
Retailers Ride Sales Boom as Shoppers Step up Spending Sales of Seeds, Potting Mix, Gardening Supplies have doubled. Consumers stuck at home are also treating themselves to Gourmet Goods, boosting sales of Maggie Beer products, which include fruit paste, pate and speciality cheeses, by 28.6 per cent and lifting total sales by 20 per cent. […]
The Great Australian Spending Spree With households having amassed about $100 billion of savings during the pandemic, the record trading numbers from retail giants like JB Hi Fi and Super Retail suggest Australians are unleashing a wave of cash that could well morph into a monster spending spree. Click here to read more
Boom on its way and interest rates to rise If you want to take a step back and take a look at the medium term indicators of this economy, take a look at this piece by Peter Switzer from mid December 2020. Covid flareups will happen, but the overall picture is that we are headed […]
The Recession is over says RBA Reserve Bank deputy governor Guy Debelle has declared Australia is technically out of recession, telling a Senate estimates hearing that the September quarter would show the economy growing and the drag on the economy from Victoria would be less than first thought. Click here to read more