Housing Market Reaches 9 Trillion

Housing Market Reaches 9 Trillion Interest in home media has grown in 2021 due to higher participation in the property game overall.  Times are good for property, building and renovation – you just can’t overcapitalise in a market like this. Click here to read more

Nielsen Fast Facts on Home Renovation in Sept 2021

Nielsen Fast Facts on Home Renovation in Sept 2021 The Universal Media Co Home Group is experiencing the now-familiar lockdown increase of interest in home content.  Now Nielsen have devoted their September Fast Facts eNewsletter to this market, which shows all the signs of pent-up demand as locked-down consumers chase renovation products and services.  Outdoor, […]

Renovation Boom Set to Continue says ABS

Renovation Boom Set to Continue says ABS Yes, it’s not just the Universal Home Group talking up the current renovation boom – the number of Australians who are investing in renovation works is visible in the data and set to increase, according to data from the Australian Bureau of Statistics.  Between Dec 2020, Jan 2021 […]

The Garden Business is Booming

The Garden Business is Booming Nurseries are still enjoying boom conditions after a rush of new consumers entering the market during Covid.  Everything green is up including sales of Universal Media Co’s Good Organic Gardening Magazine which specialises in food gardening.  This story form The Australian looks at this phenomena and how it is giving […]

Reaching Real Consumers with Impending Home Projects

Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools.   Purchasing a home magazine however shows clear intent – […]

How to Market to Consumers with Outdoor Projects

How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground?  At the end of 2020 we asked some of our audience members what they thought about our […]