The difference between Millennials and Older Australians in Home Renovations As the housing boom of 2020, becomes the renovation boom of 2021, home improvements are high on the agenda for many Australians. But there is a difference in how Millennials and the Gen X/Boomer crowd renovate – Millennials are more likely to do simple fix-ups, […]
Those holiday savings are all going in to home renovations in Sydney Literally, billions of dollars are being ploughed into homes in Sydney at present as the renovation boom continues. Click here to read more
Renovation Boom Set to Continue says ABS Yes, it’s not just the Universal Home Group talking up the current renovation boom – the number of Australians who are investing in renovation works is visible in the data and set to increase, according to data from the Australian Bureau of Statistics. Between Dec 2020, Jan 2021 […]
Gardening Boom extends from Food to Indoor and Decorative Plants The gardening boom that started in March 2020 appears to be continuing in 2021. The profits of retailers selling gardening goods rose. The earnings of Bunnings grew 13% for the 2019/20 financial year. Now it semes this trend has extended to indoor and decorative plants […]
Queensland House Prices ‘through the roof’ As Interstate Migration At 20-Year High The latest monthly data on Queensland home values has confirmed what buyers already know — prices are booming. Click here to read more.
The Garden Business is Booming Nurseries are still enjoying boom conditions after a rush of new consumers entering the market during Covid. Everything green is up including sales of Universal Media Co’s Good Organic Gardening Magazine which specialises in food gardening. This story form The Australian looks at this phenomena and how it is giving […]
Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools. Purchasing a home magazine however shows clear intent – […]
How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground? At the end of 2020 we asked some of our audience members what they thought about our […]
Renovating in QLD? Join the Queue As The State Enters A Renovation And New Home Boom The renovation sector is doing even better than ever in QLD. Click here to read more
Appliance Sales Still Positive in Jan 2021 Clothes Dryers, Coffee Machines, Ovens plus benchtop favourites like Air Fryers and Soda Stream have led sales over Christmas 20/21 say some of the appliance and electronic sectors top retailers. Click here to read more.