In the Post-Cookie Era Contextual Targeting will become the main way for Advertisers to Target a Digital Audience

In the Post-Cookie Era Contextual Targeting will become the main way for Advertisers to Target a Digital Audience The move away from cookie tracking will advantage publishers like Universal Media Co who can offer both contextual targeting as discussed in this article, and search-led behavioural targeting of consumers who read the volumes of content produced […]

Consumers In 2020 Are Devouring Double The Amount Of Digital Content Than In 2019, And 67% Of Them Are More Likely To Engage With Ads On The Website Of A Publisher That They Know And Trust

Consumers in 2020 are devouring double the amount of digital content than in 2019, and 67% of them are more likely to engage with ads on the website of a publisher that they know and trust Consumers are devouring more digital content than ever before, with nearly half trying new brands after seeing them advertised […]