Magazines are an extremely effective audience-nurturing tool. Consumers are attracted to and enjoy magazines that offer relevance, identity and authority.
The active portion of any one market at any one time is aware of, and spends on, the major magazine brands in a particular category, either to conduct research or to be taken on a journey. Magazines are consumed by audiences on their own personal time, giving marketers the chance to have their messages consumed at a time of low distraction. Magazines are one of the few mediums that are sold, which means marketers can be assured of reaching an audience that is actively engaged with the subject matter.
At UMCo, we publish 35 magazine media brands, each reaching a high-value, highly targeted audience.