The Modern Case for Magazines This USA study makes a strong case for magazines. 76% of U.S. adults read a magazine within the past six months. The average U.S. adult reads 6.1 magazine issues each month. 87% of magazine readers trust the content in print magazines. 34% of adults read a magazine on a mobile […]
Australian Magazine Advertising has grown for 3 Years Yes – Australian Advertising Agencies have spent more of their clients budgets in magazine media each year for 3 years. This data is from the Data from the SMI which measures how much Australian Advertising Agencies spend on different types of media. Specifically that growth moved from […]
How is the Magazine Retail Business Performing? Magazine retail is a vibrant sector of agile retail businesses delivering brilliant customer service and 23.4 Million sales so far in 2023. This infographic paints a volume picture as it stands in 2023. Click Here to find out more.
Supermarket Customers are Getting Ready Christmas Universal Media Co is a major supplier to Supermarket Retail and collaborator high-volume promotions. Our customers in this channel are already planning for Christmas, and while cautious about spending are still planning some key indulgences. This infographic shows their concerns in 2023. Click Here to find out more.
The Impact of the Magazine Consumer on Supermarket Retail. This study of basket size from early 2023 shows the magazine buyer has a greater basket value to the non-magazine buyer in Countdown Stores. Countdown have over 180 large Supermarket stores and demonstrate a trend that we see in other studies in Western Countries in 2023. […]
11.3 Million Australians Read Magazines – Most Categories Up The independent third party readership survey Roy Morgan have released their magazine data up to Dec 2022. This commentary from B&T magazine shows magazines are strong and growing – over two thirds of magazine categories increased their readerships. Seven (7) categories actually increased readership by over […]
Celebrating Big Topics & Young Voices WILD has been stretching her wings in 2022 and is now showing a huge cross-platform audience of 149,000 every four weeks in the independent, third-party, Roy Morgan Research Cross-Platform Audience survey. The Roy Morgan Cross-Platform figure is derived from a digital panel of Australians, and looks at all of […]
Australian Country Media Group now reaching 336,000 touchpoints every 30 days Regionalisation has been good for the Australian Country Media Group which is now reaching more people than ever before, thanks to new interest in its subject matter, and additional digital reach. Australian Country talks to an important audience of successful regional families and those […]
Rebalance the Nation through Regionalisation Universal Media Co’s Australian Country Media Group tells the story successful Aussie families and how they make it work living in the country, through business or remote work. These stories are increasingly in high demand as more and more Australians seek to regionalise and enjoy the better lifestyle that comes […]
The Importance of Print Media & how it can Benefit Your Brand This article from Entrepreneur.com says it all really – print media can deliver significant benefits because it is physical and because it lends credibility. Advertising in print media makes sense because it has longevity that you just don’t get via other mediums. CLICK […]