South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers

South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers Magazine Readers are more relaxed reading a magazine and therefore more receptive to advertising — especially if the advertising relates to the content they’re reading.  Magazine advertising also implies credibility. This snapshot from South Australian Agency […]

Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships

Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships During Covid Universal Media Co Subscriptions gained 22% and Basket Size for print products hit a record number.  Publishers everywhere are using direct-to-consumer relationships to build value for themselves and their Advertisers.  This report focusses on this phenomenon in the USA where love of Premium […]

Magazines are Thriving in a Digital World

Magazines are Thriving in a Digital World Successful magazine publishers recognise that digital platforms play a different role to print publications. In the USA print gives the lean-back experience that is actually a break from the intensity of the digital world. Click here to read more

“Localism” is the Future of Retail

“Localism” is the Future of Retail Magazine sales experienced a quantum shift during covid – they increased 12% and shifted from larger CBD stores to local, high-street and small mall outlets. This article on retailing generally notes the same trend towards “localism” in future. Click here to read more

Consumers Turn To Magazines For Inspiration And Escapism

Consumers turn to Magazines for Inspiration and Escapism Declared an ‘Essential Service’, the local community newsagent had an edge during lockdowns in Australia.  In this story from Ad News Alex Smith states “People are sticking closer to home right now. Even as some states re-open and businesses come out of hibernation, there’s an understandable desire […]

10 Reasons Why Magazines work for Advertisers

10 Reasons Why Magazines work for Advertisers They’re relevant, are selling well during covid, offer real connection, help with pre-purchase research, reach an ever broader market via digital, have the cache of an exclusive club, are read on private time, have the highest trust on media trust scores, have a long life span, and target […]

How Magazine Media Brands Perform on Social Media

How Magazine Media Brands Perform on Social Media Social Media users of all ages are engaged with magazine brands on social media – in fact magazine media brands in social media exhibit the highest engagement and growth.  These 5 charts portray the typical audience reached when you run a campaign with a magazine brand on […]