Why Marketers are going Back to Basics and using Print – March 2019 Why Internet media company BuzzFeed recently launched a print magazine. This short story is a case study in the power of print. See the full story here.
Magazine Readership Continues to Increase – Feb 2019 A total of 15,189,000 Australians aged 14+ (74.2 per cent) read magazines whether in print or online either via the web or an app. That is up an impressive 1.2 per cent, or 183,000, from a year ago according to the results released today from the Roy […]
International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book One of the most comprehensive studies of Magazine performance Internationally is by the Magazine Publishers of America (MPA). According to the latest MPA Magazine Media Fact Book 2018/19- Magazine readers are loyal, wealthy, and quite social. Click on the link below for […]
Magazines Return the Highest ROI on Ad Spend – MPA Magazine Media Fact Book 2018/19 Ad spend is a focus of the latest MPA Magazine Media Fact Book 2018/19. Click on the link below for full details. According to the Nielsen Catalina Solutions Multi-Media Sales Effect Studies from 2004 – Q4 2015, magazines realize the […]
Are Magazines back in Fashion? Yes Apparently so says James Dillon from Gorilla 360 (Sydney based Marketing Agency) who in this article looks at how eCommerce marketers in Australia and around the world are using print to gain an edge with their customers. Read the full article here.
Print is content marketing retro-cool (and blogging is just so mainstream) Gorilla 360’s James Dillon on how print is delivering more impact to marketers. Read the full article here.
Print Magazine Readers Believe in Brands and Are Heavily Swayed by Advertising – YouGov Profiles 2016
Print Magazine Readers Believe in Brands and Are Heavily Swayed by Advertising – YouGov Profiles 2016 Print magazine readers are more influenced by brands and their advertisements. This could be because magazine media is found to be more trusted, inspiring and motivating than other media, specifically websites and television ads. See the detailed Crate chart […]
Magazine Readership Grows Long After Publication Date – GfK MRI The GfK MRI’s is the leading media and consumer research source in the United States, producing detailed studies not always available in Australia. This particular chart demonstrates how readership continues to grow long after on-sale date. View the detailed Crate Chart here.