Magazine Sales are up and Independent Newsagency Retailers are finding ways to Thrive During Covid Universal Media Co has experienced a significant lift in sales of its print magazines through all channels – eCommerce, Social, Supermarkets and Independent Retailers. This story puts the spotlight on one of those Channels – the Independent Newsagency. Independent Newsagencies […]
What Niche Publishers Understand About Their Audiences Attention that Generalised Publications Don’t
What Niche Publishers Understand About Their Audiences Attention that Generalised Publications Don’t Niche Publications in Australia and Overseas are experiencing a renaissance in the Covid economy, and this article examines some of the reasons why. Click here to read more
Targeted Publications Like WellBeing Selling Better than Generalist Publications Year-on-Year Stats from e-Commerce Giant I-subscribe show that niche B2C magazines with targeted audience are increasing their subscriptions year-on-year at a faster rate than many generalist mastheads. Click here to read more
Magazine Subscriptions Boom During Coronavirus All Universal Media Co publications are available in digital edition format via digital supermarkets such as PocketMags – the retailer from which this report emerges. According to Pocket Mags triple digital subscription increases have been experienced by a number of publishers during the lock-down. Click here to read more
Magazine publishers see print sales boost due to Coronavirus The increase in magazine sales that we are experiencing at Universal Media Co, is actually a world-wide phenomena. As communities enter periods of restriction or lock-down, they are buying magazines. This story from the New York Post describes this effect in Amercia. Click here to read […]
Magazine Publishers See Print Sales Boost due to Coronavirus This story from the USA reports that like here in Australia, a work-from-home community is buying more magazines. Click here to read more.
Essential Information: Newsagent Sales Surge Post Coronavirus Simple report from News Ltd showing what we’re all feeling magland – consumption of magazine media has grown in Newsagents in Feb/March 2020 and looks set to continue.
62.8% of Australians Read Print Magazines Michele Levine, CEO, Roy Morgan, says readership of magazines is holding strong at over three-quarters of the population (15.6 million) as magazines increase their online offerings: “The latest results from the Roy Morgan readership survey shows 15.6 million Australians now read magazines whether in print or online with print […]
Digital Ad Brand Awareness is achieved best when used with traditional media Digital advertising is effective at delivering brand awareness when marketers do multimedia campaigns including traditional advertising methods such as print, according to a recent Kantar report. This is why big brands do better on digital – their traditional advertising creates the brand, and […]
Gen Z spends more time reading print than they do on digital platforms. Find out more about this generation and their attitudes towards print By now Gen Z needs no introduction. They grew up with social media and tech and have never known a world without it. They’re also becoming the largest generation of consumers […]