The Importance of Print Media & how it can Benefit Your Brand

The Importance of Print Media & how it can Benefit Your Brand This article from Entrepreneur.com says it all really – print media can deliver significant benefits because it is physical and because it lends credibility.  Advertising in print media makes sense because it has longevity that you just don’t get via other mediums. CLICK […]

Brands Return to Traditional Advertising

Brands Return to Traditional Advertising Consumers, shifting even further online during the pandemic, are becoming numb to the constant flow of digital messaging and react more positively to traditional TV commercials and Print Ads, says this study from Harvard.  Will Harms, Head of Planning, Half Dome says “I’m surprised ware still having this discussion, to […]

Universal Media Co Proud to be part of National Newsagent Week

Universal Media Co Proud to be part of National Newsagent Week Newsagents across Australia continue to stay open and support local communities, even in Covid times.  To celebrate this vibrant business community, magazine publishers have announced an in-store promotion to support Newsagents with cash prizes for both consumers and newsagents through National Newsagent Week 2021 […]

South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers

South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers Magazine Readers are more relaxed reading a magazine and therefore more receptive to advertising — especially if the advertising relates to the content they’re reading.  Magazine advertising also implies credibility. This snapshot from South Australian Agency […]

Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships

Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships During Covid Universal Media Co Subscriptions gained 22% and Basket Size for print products hit a record number.  Publishers everywhere are using direct-to-consumer relationships to build value for themselves and their Advertisers.  This report focusses on this phenomenon in the USA where love of Premium […]