62.8% of Australians Read Print Magazines

62.8% of Australians Read Print Magazines Michele Levine, CEO, Roy Morgan, says readership of magazines is holding strong at over three-quarters of the population (15.6 million) as magazines increase their online offerings: “The latest results from the Roy Morgan readership survey shows 15.6 million Australians now read magazines whether in print or online with print […]

New Research says Millennials are Voracious Readers

New Research says Millennials are Voracious Readers New research suggests that Millennials read more than their parents. In fact, Millennials read more than any other age group. 80% of young adults have read a book in any format over the last year, including 72% having read a print copy. Other surprising facts about the reading […]

QuadGraphics on Millennials and Print Media

QuadGraphics on Millennials and Print Media Millennials like to hold print in their hands, read it, smell it, use it to link to a video or coupon, save it, take it to the store with them, and share it with friends. The challenge for marketers is to engage the Millennials in an entirely new way, […]

Millennials Are Bringing Back Print

Millennials Are Bringing Back Print It appears that the Millennial generation is actually bolstering print media’s popularity. According to Omnipress, 89% of Millennials use print media for professional and educational material and back in 2014 we saw figures that showed Millennials read more printed books (88%) than Gen X did (79%). Find out more information […]

Marketing to Millennials using Print Media

Marketing to Millennials using Print Media By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, who coined the term “Millennial Generation,” writes in Forbes that Millennials lead other generations in reading and prefer print. Read the full […]