“Localism” is the Future of Retail

“Localism” is the Future of Retail Magazine sales experienced a quantum shift during covid – they increased 12% and shifted from larger CBD stores to local, high-street and small mall outlets. This article on retailing generally notes the same trend towards “localism” in future. Click here to read more

10 Reasons Why Magazines work for Advertisers

10 Reasons Why Magazines work for Advertisers They’re relevant, are selling well during covid, offer real connection, help with pre-purchase research, reach an ever broader market via digital, have the cache of an exclusive club, are read on private time, have the highest trust on media trust scores, have a long life span, and target […]

How Magazine Media Brands Perform on Social Media

How Magazine Media Brands Perform on Social Media Social Media users of all ages are engaged with magazine brands on social media – in fact magazine media brands in social media exhibit the highest engagement and growth.  These 5 charts portray the typical audience reached when you run a campaign with a magazine brand on […]

What Is Happening To Magazines After Covid?

What is happening to Magazines after Covid? All Australian publishers are reporting increased sales during the pandemic.  While pass-on factor for print format might diminish, magazine sales are up, subscription sales are up, digital edition sales have never been higher.  These 10 slides from the MPA draw on data in the early stages of the […]

Magazine Media Fact Book 2020

Magazine Media Fact Book 2020 The MPA Magazine Media Factbook – one of the most widely sourced and relied upon tools in the media industry – has been made available as an easy-to-read PDF via the link below. The Factbook features noteworthy research, useful statistics and compelling facts that articulate the unique scope of, and […]

Mindworks Marketing Agency Say Print is More Relevant Than Ever

Mindworks Marketing Agency Say Print is More Relevant Than Ever MindWorks Digital & Direct Marketing Services help their customers with big budget marketing programs, and as such will buy all kinds of advertising – social, digital, print, radio and TV.  In this story from August 2020 say print advertising is more relevant than ever. Click here […]

Magazine Sales Are Up And Independent Newsagency Retailers Are Finding Ways To Thrive During Covid

Magazine Sales are up and Independent Newsagency Retailers are finding ways to Thrive During Covid Universal Media Co has experienced a significant lift in sales of its print magazines through all channels – eCommerce, Social, Supermarkets and Independent Retailers.  This story puts the spotlight on one of those Channels – the Independent Newsagency.  Independent Newsagencies […]