The 2023 Magazine Lift

The 2023 Magazine Lift Is it the “lipstick effect”?  The print magazine part of magazine media has been in growth in late 2023. This article from the ABC looks at how magazines are thriving in the current climate. Click Here to see the article.

The Modern Case for Magazines

The Modern Case for Magazines This USA study makes a strong case for magazines. 76% of U.S. adults read a magazine within the past six months. The average U.S. adult reads 6.1 magazine issues each month.  87% of magazine readers trust the content in print magazines. 34% of adults read a magazine on a mobile […]

Australian Magazine Advertising has grown for 3 Years

Australian Magazine Advertising has grown for 3 Years Yes – Australian Advertising Agencies have spent more of their clients budgets in magazine media each year for 3 years. This data is from the Data from the SMI which measures how much Australian Advertising Agencies spend on different types of media.  Specifically that growth moved from […]

Supermarket Customers are Getting Ready for Christmas

Supermarket Customers are Getting Ready Christmas Universal Media Co is a major supplier to Supermarket Retail and collaborator high-volume promotions. Our customers in this channel are already planning for Christmas, and while cautious about spending are still planning some key indulgences. This infographic shows their concerns in 2023. Click Here to find out more.

The Impact of the Magazine Consumer on Supermarket Retail

The Impact of the Magazine Consumer on Supermarket Retail. This study of basket size from early 2023 shows the magazine buyer has a greater basket value to the non-magazine buyer in Countdown Stores.  Countdown have over 180 large Supermarket stores and demonstrate a trend that we see in other studies in Western Countries in 2023. […]

11.3 Million Australians Read Magazines – Most Categories Up

11.3 Million Australians Read Magazines – Most Categories Up The independent third party readership survey Roy Morgan have released their magazine data up to Dec 2022. This commentary from B&T magazine shows magazines are strong and growing – over two thirds of magazine categories increased their readerships.  Seven (7) categories actually increased readership by over […]

Rebalance the Nation through Regionalisation

Rebalance the Nation through Regionalisation Universal Media Co’s Australian Country Media Group tells the story successful Aussie families and how they make it work living in the country, through business or remote work.  These stories are increasingly in high demand as more and more Australians seek to regionalise and enjoy the better lifestyle that comes […]