Regionalisation is Driving Victorian Regions

Regionalisation is Driving Victorian Regions It’s not just Universal Media Co’s Australian Country Magazine that is spruiking quality country lifestyles.  Now more Victorians are moving to the country than ever before and this demographic shift is changing retail. Click here to read more

The Time is Now for Regionalisation

The Time is Now for Regionalisation The Farmers Federation of Australia are embracing the regionalisation of Australians and have developed a strategy promoting the regions.  According to MFA head Tony Mahar, “Australia is unique in having almost 65% of its population in big cities, compare that to New Zealand or Canada who only have 30%.” […]

Marketing Mindfully

Marketing Mindfully Brands that exhibit consumers values will thrive in the years ahead, according to this commentary on the recent Facebook IQ “Mindful Wellness” Study.  Offer an indulgence share your values, talk to the money and future-proof your business.  The Universal Media Co Consulting Team have copies of this study should you wish to take […]

New Report from Wunderman Thompson profiles Generation Z

New Report from Wunderman Thompson profiles Generation Z To better understand generation Z’s attitudes and outlooks in the wake of the COVID-19 pandemic, the report analyzes original data commissioned by Wunderman Thompson Data, collected from 1,000 16-24 year-olds across the United States from October 16-26, 2020. Key findings include: 85% of gen Zers believe brands […]