Regionalisation is Driving Victorian Regions

Regionalisation is Driving Victorian Regions It’s not just Universal Media Co’s Australian Country Magazine that is spruiking quality country lifestyles.  Now more Victorians are moving to the country than ever before and this demographic shift is changing retail. Click here to read more

Marketing Mindfully

Marketing Mindfully Brands that exhibit consumers values will thrive in the years ahead, according to this commentary on the recent Facebook IQ “Mindful Wellness” Study.  Offer an indulgence share your values, talk to the money and future-proof your business.  The Universal Media Co Consulting Team have copies of this study should you wish to take […]

New Report from Wunderman Thompson profiles Generation Z

New Report from Wunderman Thompson profiles Generation Z To better understand generation Z’s attitudes and outlooks in the wake of the COVID-19 pandemic, the report analyzes original data commissioned by Wunderman Thompson Data, collected from 1,000 16-24 year-olds across the United States from October 16-26, 2020. Key findings include: 85% of gen Zers believe brands […]

Wellness Industry Trends and Opportunities During COVID-19

Wellness Industry Trends and Opportunities During COVID-19 Due to the COVID-19 pandemic, interest in wellness is expected to rebound rapidly as more and more consumers prioritize their mental and physical health in 2020, according to a recent interview with Irina Barbalova, the Global Lead for Health and Beauty at Euromonitor International, a leading market research firm. […]

Australia is Regionalising

Australia is Regionalising Between 2011 and 2016, more than 1.2 million people either moved to regional Australia or moved around regional Australia from one location to another.  This report from Regional Australia Institute shows the big demographic moves that marketers can benefit from. Click here to read more