New Report from Wunderman Thompson profiles Generation Z To better understand generation Z’s attitudes and outlooks in the wake of the COVID-19 pandemic, the report analyzes original data commissioned by Wunderman Thompson Data, collected from 1,000 16-24 year-olds across the United States from October 16-26, 2020. Key findings include: 85% of gen Zers believe brands […]
Science Explains Why Crossword Puzzles Are Good For Your Mental Health As Universal Media Co gains market share in this category, Science has now explained why this specific kind of puzzle is good for your brain. This summary of the science from LifeHack talks through the benefits. Click here to read more
Tassie economy outperforms the pack, as borders reopen and events plan is rolled out Tasmania is leading the pack of Aussie states and territories in terms of economic performance, as the COVID-19 pandemic leaves the usual powerhouses of Victoria and New South Wales floundering. Click here to read more
Wellness Industry Trends and Opportunities During COVID-19 Due to the COVID-19 pandemic, interest in wellness is expected to rebound rapidly as more and more consumers prioritize their mental and physical health in 2020, according to a recent interview with Irina Barbalova, the Global Lead for Health and Beauty at Euromonitor International, a leading market research firm. […]
Gold Coast tourism bookings return to 2019 levels The Gold Coast tourism industry is showing signs of recovery following the slump of COVID19 restrictions, with Queensland Premier Annastacia Palaszczuk claiming bookings are back on track. Click here to read more
‘There’s a real vibe’: Sydneysiders flock to holiday towns for long weekend of freedom Travel marketers were delighted to see the main highways out of Sydney clogged with traffic and accommodation scarce from Jervis Bay to The Entrance as Sydneysiders jumped at the opportunity to escape the city for the long weekend. Click here to […]
Australia’s top tree Change Towns It’s not just Universal’s Australian Country Media Group saying this – the move from city to the regions is palpable. This article from The Australian talks about some of the benefits to moving to the hot spots – low mortgages, income, affordability, schools and vitality. Click here to read more
More people are visiting Shopping Centres as Restriction Ease A special analysis of movement data at shopping centres across Sydney and Melbourne shows foot traffic picking up gradually over the last few weeks as restrictions have eased. This is from Roy Morgan Research in May 2020. Click here to read more
The Changing Demography of Australia – How Regional Australia will Grow This series from the Guardian in May 2020 predicts something that we are already seeing in magazine sales – less activity in CBD’s and more in outer suburbia or regions. The series predicts that social distancing rules will ‘kill cities’, and the at flexible […]
Regions will be the Winners after the Coronavirus Lockdown Manufacturing, Infrastructure spending, a desire for lower-density, and the ongoing Work-from-home boom will make regions the winners according to this April 2020 Column from The Australian. Click here to read more.
