At Kitchens & Bathrooms Quarterly we often get asked about basic market metrics, and encourage any business owner or manager to explore the reports below.
The key thing to observe when creating a marketing strategy designed to reach consumers in this market, is that the renovation market itself might only be growing at an average of 12,500 kitchen projects per month and 20,000 bathroom projects/month, Nationally. The new home market is more volatile, and may be contributing 16,000 kitchens per month, or 24,000 bathrooms per month.
This is why the highly-targeted strategies of the Kitchens & Bathrooms Quarterly Media Group are of such high value. Rather than spend money to create a brand in the minds of half a million people who might renovate “some day”, Kitchens & Bathrooms Quarterly specialises in targeting those who are in the pre-purchase research phase of a kitchen or bathroom renovation project today.
How many kitchens and bathrooms are renovated in Australia each year?
Each year approximately 150,000 kitchens are renovated, and approximately 240,000 bathrooms are renovated. This refers to renovations, not kitchens and bathrooms built in new homes. This is the critical market for anyone marketing a kitchen or bathroom design service, or showroom retail.
The number of new homes built each year fluctuates with the fortunes of the market, but currently stand at approximately 200,000 per year. New homes tend to include one kitchen and two bathrooms and are a significant part of the market for anyone marketing appliances or products.
Kitchens & Bathrooms Quarterly KBDI Market Survey
Kitchens & Bathrooms Quarterly Magazine joined forces with the KBDI in 2015 to look at preferences in the kitchen and bathroom market. For full details go here.
HIA Kitchen & Bathroom Survey
The Kitchens & Bathrooms Chapter of the HIA conduct a report periodically via HIA Economics. For full details go here.