Print Motivates Millennials Despite the distrust, Millennials increasingly prefer printed material, such as books. In that same vein, 82% of Millennials read direct mail, and 54% of them look forward to receiving hard-copy catalogs. A generation of individuals that were taught to be careful on the internet has continued to turn towards print for their information. Find out more information here.
The Millennial Relationship with Digital and Print Media The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This unexpected tendency is especially noticeable in a demographic you’d least expect to trend this way: millennials and their younger siblings (what’s being called […]
How Many Times Does a Prospect Need to See Your Ad? This Blog post from Sydney Agency AMBA looks at Reach and Frequency in Advertising. Various Marketing Models predict that a customer needs to see an ad 3 to 7 times before acting on it. This blog post talks to the need for 3 times […]
Magazine readership now over 15.2 million following increase Up 238,000 from one year ago! A total of 15,245,000 Australians aged 14+ (74.1%) read magazines in print or online either via the web or an app. See the full story here.
Why Marketers are going Back to Basics and using Print – March 2019 Why Internet media company BuzzFeed recently launched a print magazine. This short story is a case study in the power of print. See the full story here.
Magazine Readership Continues to Increase – Feb 2019 A total of 15,189,000 Australians aged 14+ (74.2 per cent) read magazines whether in print or online either via the web or an app. That is up an impressive 1.2 per cent, or 183,000, from a year ago according to the results released today from the Roy […]
International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book One of the most comprehensive studies of Magazine performance Internationally is by the Magazine Publishers of America (MPA). According to the latest MPA Magazine Media Fact Book 2018/19- Magazine readers are loyal, wealthy, and quite social. Click on the link below for […]
Magazines Return the Highest ROI on Ad Spend – MPA Magazine Media Fact Book 2018/19 Ad spend is a focus of the latest MPA Magazine Media Fact Book 2018/19. Click on the link below for full details. According to the Nielsen Catalina Solutions Multi-Media Sales Effect Studies from 2004 – Q4 2015, magazines realize the […]
Are Magazines back in Fashion? Yes Apparently so says James Dillon from Gorilla 360 (Sydney based Marketing Agency) who in this article looks at how eCommerce marketers in Australia and around the world are using print to gain an edge with their customers. Read the full article here.
Print is content marketing retro-cool (and blogging is just so mainstream) Gorilla 360’s James Dillon on how print is delivering more impact to marketers. Read the full article here.