Paper Equals Trust for Millennials

Paper Equals Trust for Millennials Print has a strong resonance with today’s digital generation, but the information they want print media to contain has changed to be intrinsically motivated. Millennials engage with advertising that looks good, evokes an emotional response, and, ultimately, benefits them, i.e. comes from a preferred brand or offers an incentive. Read […]

Millennials Still Love Print

Millennials Still Love Print It’s not just about screen fatigue, its about the calm pleasure of engaging with print. This interview with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Find out more information here. 

Print Motivates Millennials

Print Motivates Millennials Despite the distrust, Millennials increasingly prefer printed material, such as books. In that same vein, 82% of Millennials read direct mail, and 54% of them look forward to receiving hard-copy catalogs. A generation of individuals that were taught to be careful on the internet has continued to turn towards print for their information. Find out more information here. 

The Millennial Relationship with Digital and Print Media

The Millennial Relationship with Digital and Print Media The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This unexpected tendency is especially noticeable in a demographic you’d least expect to trend this way: millennials and their younger siblings (what’s being called […]

International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book

International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book One of the most comprehensive studies of Magazine performance Internationally is by the Magazine Publishers of America (MPA).  According to the latest MPA Magazine Media Fact Book 2018/19- Magazine readers are loyal, wealthy, and quite social.  Click on the link below for […]