Australian Country Media Group now reaching 336,000 touchpoints every 30 days Regionalisation has been good for the Australian Country Media Group which is now reaching more people than ever before, thanks to new interest in its subject matter, and additional digital reach. Australian Country talks to an important audience of successful regional families and those […]
Rebalance the Nation through Regionalisation Universal Media Co’s Australian Country Media Group tells the story successful Aussie families and how they make it work living in the country, through business or remote work. These stories are increasingly in high demand as more and more Australians seek to regionalise and enjoy the better lifestyle that comes […]
The Importance of Print Media & how it can Benefit Your Brand This article from Entrepreneur.com says it all really – print media can deliver significant benefits because it is physical and because it lends credibility. Advertising in print media makes sense because it has longevity that you just don’t get via other mediums. CLICK […]
How Magazines Morphed in to Bookazines and Won New Readers Timely, relevant, valuable, good for reference and make great gifts. Why high-quality, high-cover price bookazines like those that we produce at Universal Media Co are here to stay. Click here to read more
About the International Boom in Bookazines This story from Stora Enso tracks the rising trend oof the Bookazine in International Markets. Click here to read more
Brands Return to Traditional Advertising Consumers, shifting even further online during the pandemic, are becoming numb to the constant flow of digital messaging and react more positively to traditional TV commercials and Print Ads, says this study from Harvard. Will Harms, Head of Planning, Half Dome says “I’m surprised ware still having this discussion, to […]
Australian Magazine Subscription Sales Growth in 2021 This interview with the CEO of one Universal Media Co’s retailers demonstrates how magazines are growing in 2021, with mention to niche publications like our own Homespun Magazine. Click here to read the full interview
Universal Media Co Proud to be part of National Newsagent Week Newsagents across Australia continue to stay open and support local communities, even in Covid times. To celebrate this vibrant business community, magazine publishers have announced an in-store promotion to support Newsagents with cash prizes for both consumers and newsagents through National Newsagent Week 2021 […]
South Australian Agency Newstyle Media say Targeted Magazine and Digital Media are among the Best Ways to Win Customers Magazine Readers are more relaxed reading a magazine and therefore more receptive to advertising — especially if the advertising relates to the content they’re reading. Magazine advertising also implies credibility. This snapshot from South Australian Agency […]
Australian Book Sales Explain Why Wellness and Food Titles are Thriving in 2020/21 At Universal Media Co, WellBeing, WILD, BEING, Eat Well and associated special editions had a brilliant year in 2020. Are other publishers experiencing this trend? Well it turns out that the book publishers are having a good time in these categories too. […]
