What is happening to Magazines after Covid? All Australian publishers are reporting increased sales during the pandemic. While pass-on factor for print format might diminish, magazine sales are up, subscription sales are up, digital edition sales have never been higher. These 10 slides from the MPA draw on data in the early stages of the […]
Magazine Media Fact Book 2020 The MPA Magazine Media Factbook – one of the most widely sourced and relied upon tools in the media industry – has been made available as an easy-to-read PDF via the link below. The Factbook features noteworthy research, useful statistics and compelling facts that articulate the unique scope of, and […]
Mindworks Marketing Agency Say Print is More Relevant Than Ever MindWorks Digital & Direct Marketing Services help their customers with big budget marketing programs, and as such will buy all kinds of advertising – social, digital, print, radio and TV. In this story from August 2020 say print advertising is more relevant than ever. Click here […]
Magazine Sales are up and Independent Newsagency Retailers are finding ways to Thrive During Covid Universal Media Co has experienced a significant lift in sales of its print magazines through all channels – eCommerce, Social, Supermarkets and Independent Retailers. This story puts the spotlight on one of those Channels – the Independent Newsagency. Independent Newsagencies […]
What Niche Publishers Understand About Their Audiences Attention that Generalised Publications Don’t
What Niche Publishers Understand About Their Audiences Attention that Generalised Publications Don’t Niche Publications in Australia and Overseas are experiencing a renaissance in the Covid economy, and this article examines some of the reasons why. Click here to read more
Targeted Publications Like WellBeing Selling Better than Generalist Publications Year-on-Year Stats from e-Commerce Giant I-subscribe show that niche B2C magazines with targeted audience are increasing their subscriptions year-on-year at a faster rate than many generalist mastheads. Click here to read more
Magazine Subscriptions Boom During Coronavirus All Universal Media Co publications are available in digital edition format via digital supermarkets such as PocketMags – the retailer from which this report emerges. According to Pocket Mags triple digital subscription increases have been experienced by a number of publishers during the lock-down. Click here to read more
Magazine publishers see print sales boost due to Coronavirus The increase in magazine sales that we are experiencing at Universal Media Co, is actually a world-wide phenomena. As communities enter periods of restriction or lock-down, they are buying magazines. This story from the New York Post describes this effect in Amercia. Click here to read […]
Magazine Publishers See Print Sales Boost due to Coronavirus This story from the USA reports that like here in Australia, a work-from-home community is buying more magazines. Click here to read more.
Essential Information: Newsagent Sales Surge Post Coronavirus Simple report from News Ltd showing what we’re all feeling magland – consumption of magazine media has grown in Newsagents in Feb/March 2020 and looks set to continue.