Brands Return to Traditional Advertising
Consumers, shifting even further online during the pandemic, are becoming numb to the constant flow of digital messaging and react more positively to traditional TV commercials and Print Ads, says this study from Harvard. Will Harms, Head of Planning, Half Dome says “I’m surprised ware still having this discussion, to be honest. Traditional channels aren’t dead and digital channels aren’t the silver bullet, as always, both have a really important role to play in the media mix.