A Moment of Calm – How Print Motivates Millennials Printed Messages provide a moment of calm that forces us to stop and absorb. There is also something pleasing about the physicality of print. It is a lasting piece we can store on our shelves and come back to, and this very much feeds into the […]
QuadGraphics on Millennials and Print Media Millennials like to hold print in their hands, read it, smell it, use it to link to a video or coupon, save it, take it to the store with them, and share it with friends. The challenge for marketers is to engage the Millennials in an entirely new way, […]
Magazine readership up year on year at over 15.2 million A total of 15,227,000 Australians aged 14+ (73.7%) read magazines in print or online either via the web or an app. That is up 1.2 per cent, or 187,000, from a year ago according to the results released from the Roy Morgan Australian Readership report […]
Millennials Are Bringing Back Print It appears that the Millennial generation is actually bolstering print media’s popularity. According to Omnipress, 89% of Millennials use print media for professional and educational material and back in 2014 we saw figures that showed Millennials read more printed books (88%) than Gen X did (79%). Find out more information […]
Marketing to Millennials using Print Media By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, who coined the term “Millennial Generation,” writes in Forbes that Millennials lead other generations in reading and prefer print. Read the full […]
Paper Equals Trust for Millennials Print has a strong resonance with today’s digital generation, but the information they want print media to contain has changed to be intrinsically motivated. Millennials engage with advertising that looks good, evokes an emotional response, and, ultimately, benefits them, i.e. comes from a preferred brand or offers an incentive. Read […]
Millennials Still Love Print It’s not just about screen fatigue, its about the calm pleasure of engaging with print. This interview with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Find out more information here.
Print Motivates Millennials Despite the distrust, Millennials increasingly prefer printed material, such as books. In that same vein, 82% of Millennials read direct mail, and 54% of them look forward to receiving hard-copy catalogs. A generation of individuals that were taught to be careful on the internet has continued to turn towards print for their information. Find out more information here.
The Millennial Relationship with Digital and Print Media The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This unexpected tendency is especially noticeable in a demographic you’d least expect to trend this way: millennials and their younger siblings (what’s being called […]
How Many Times Does a Prospect Need to See Your Ad? This Blog post from Sydney Agency AMBA looks at Reach and Frequency in Advertising. Various Marketing Models predict that a customer needs to see an ad 3 to 7 times before acting on it. This blog post talks to the need for 3 times […]