International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book

International Magazine Readership and Audience Statistics – 2018/19 MPA Magazine Media Fact Book One of the most comprehensive studies of Magazine performance Internationally is by the Magazine Publishers of America (MPA).  According to the latest MPA Magazine Media Fact Book 2018/19- Magazine readers are loyal, wealthy, and quite social.  Click on the link below for […]

Are Magazines back in Fashion? Yes

Are Magazines back in Fashion? Yes Apparently so says James Dillon from Gorilla 360 (Sydney based Marketing Agency) who in this article looks at how eCommerce marketers in Australia and around the world are using print to gain an edge with their customers. Read the full article here.

On Slow Media and the Slow Movement

For a tour of the movement that champions all things at a pace that delivers consideration from media to consumption, see Carl Honore’s In Praise of Slowness here reviewed by Adrianna Huffington.  This book looks at all forms of slow with a dotted line to implications for marketers who are desperately trying to get customers […]