Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships During Covid Universal Media Co Subscriptions gained 22% and Basket Size for print products hit a record number. Publishers everywhere are using direct-to-consumer relationships to build value for themselves and their Advertisers. This report focusses on this phenomenon in the USA where love of Premium […]
The Publishing Industry Emerges from Covid in Better Shape than Others This report talks to the publishing market in Europe but reflects some trends that we see in our own market in Australia. Publishing generally is doing very well drawing on greater audiences to digital and premium print products. Publishers like Universal Media Co are […]
The Success of i-Subscribe proves that Consumers Love Magazines i-Subscribe are a digital ecommerce marketer of print magazines, and a valued partner of Universal Media Co. In December 2020 this Aussie company turned 20, and continues to thrive, offering print media in AU, UK and NZ. They have sold 5 Million products and continue to […]
Magazines are Thriving in a Digital World Successful magazine publishers recognise that digital platforms play a different role to print publications. In the USA print gives the lean-back experience that is actually a break from the intensity of the digital world. Click here to read more
“Localism” is the Future of Retail Magazine sales experienced a quantum shift during covid – they increased 12% and shifted from larger CBD stores to local, high-street and small mall outlets. This article on retailing generally notes the same trend towards “localism” in future. Click here to read more
Consumers turn to Magazines for Inspiration and Escapism Declared an ‘Essential Service’, the local community newsagent had an edge during lockdowns in Australia. In this story from Ad News Alex Smith states “People are sticking closer to home right now. Even as some states re-open and businesses come out of hibernation, there’s an understandable desire […]
10 Reasons Why Magazines work for Advertisers They’re relevant, are selling well during covid, offer real connection, help with pre-purchase research, reach an ever broader market via digital, have the cache of an exclusive club, are read on private time, have the highest trust on media trust scores, have a long life span, and target […]
How Magazine Media Brands Perform on Social Media Social Media users of all ages are engaged with magazine brands on social media – in fact magazine media brands in social media exhibit the highest engagement and growth. These 5 charts portray the typical audience reached when you run a campaign with a magazine brand on […]
Greater Magazine Media Consumption Likely to Sustain after Covid According to WARC Data media consumption increased during Covid and this is likely to continue. These three charts demonstrate how this has played out in two comparable markets – USA and UK. According to WARC 56% of people said their consumption of print media had increased […]
What is happening to Magazines after Covid? All Australian publishers are reporting increased sales during the pandemic. While pass-on factor for print format might diminish, magazine sales are up, subscription sales are up, digital edition sales have never been higher. These 10 slides from the MPA draw on data in the early stages of the […]
