Backyard magazine now to be ranged across all Big W stores, following our latest pocket reviews with Big W

We have had major success with previous Big W stores and the buyer has approved this magazine’s ranging in all stores. The range will commence from Backyard #16.3 on-sale from 6th September, 2018. There are 179 Big W stores in total.

Backyard is now ranged by all of the major stockists including Bunnings, Woolworths, Coles, and all Big W Stores. This extends the reach of Backyard in the market of aspirational families who live their lives in their backyard.

Backyard magazine gives modern families a combination of easy things to do and projects that can really add amenity and value to the family home.

“An upgrade in Big W requires consistent good sales performance over a period of time,” said Publisher Janice Williams. “We are thrilled to see that the audience for this publication continues to expand.”

About Universal Media Co – The Strength in Outdoor Media

Backyard is published by Universal Media Co, Australia’s largest niche publisher specialising in developing high-value communities via print and digital media. The publication is affiliated with the digital network and publishes to social media.

The company pioneered outdoor media 20 years ago at a time when only gardening magazines existed. Today it also publishes Outdoor Design & Living, Outdoor Rooms, Outdoor Product Guide, Backyard, Outdoor Design Source and numerous specials in this category. Universal’s 53 magazine titles also include leaders in Home, Craft, Bike and some Lifestyle categories, plus 14 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.

For further information contact Janice Williams 02 9805 0399


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