The decision has been made based in part on the success of new launch, Ultimate Adventure Bike. UAB’s diverse editorial mix and superior distribution has effectively captured and serves the thriving trail riding enthusiast community.

All subscribers of Trail Rider will be offered an incentivised subscription to transfer to Ultimate Adventure Bike, Dirt Action or be given a refund.

About Universal Media Co – The Strength in Total Moto Media

Ultimate Adventure Bike is published by Universal Media Co, Australia’s largest niche publisher which specialises in helping marketers find target audiences via print and online media. The company publishes leading category media brands such as Dirt Action, The Bike Guide and Retro Bike offering unrivalled reach in the Australian motorcycling enthusiast sector. Universal’s 53 magazine titles also include leaders in Home, Craft, Outdoor and some Lifestyle categories, plus 14 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.

For further information, review copy, or an interview with Publisher Marcus Hucker, please contact Srashti Singh (02) 9887 0354, or ssingh@umco.com.au