Finding New Home Customers During the Coronavirus Crisis Coronavirus has disrupted the way we do any “Do-It-For-Me”, consultancy-based home business in Australia. The virus has created the perfect storm; on the one hand, once-promising customers have become cautious, on the other, a new type of customer — one who always had the money but now […]
Finding New Customers During the Coronavirus Crisis Coronavirus has disrupted the way we do any “Do-It-For-Me”, consultancy-based home business. For many businesses this has been the perfect storm – on the one hand once-promising customers have gone cautious, on the other a new type of customer who always had the money but now has the […]
Why are Australian Magazine Sales Up During Coronavirus? We’ve all seen over-picked and under-populated magazine racks in supermarket stores during Coronavirus shopping ventures. Are more Australians turning to magazines during these times and if so, why? Director of magazine distributor Ovato Distribution, David Hogan, commented early April: “In regards to sales, we are seeing the […]
For Millennial Women, It’s about Online Courses, Craft, Baking, Reading, DIY, Gardening and Puzzles This commentary is from Vice Young Womens brand Refinery29 and talks about how young American Women are using those extra home hours. Click here to read more.
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high?
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high? A commentary from a Marketer on how brands have used past recessions to gain ground. This story references the famous McGraw Hill study in which brands that increased their spend during recession, had sales 256% higher than brands that didn’t, […]
We’ve Never Had it This Busy – Home Isolation Drives Renovation Boom Commentary from the Sydney Morning Herald on consumer bandwidth for home projects under Coronavirus isolation. Click here to read more.
16 Advertiser Categories Increasing Their Spend During Coronavirus and Tips for Doing it Right This story from Forbes highlights home improvement, gardening, home office, fitness and immunity among others as advertiser categories that are increasing in April 2020. Click here to read more
Why “Going Dark” in a Recession Doesn’t Work for Marketers An executive summary of the famous Millward Brown GFC study about the relative merits of disappearing or staying present when marketing in a recession. Click here to read more