Why are Australian Magazine Sales Up During Coronavirus? We’ve all seen over-picked and under-populated magazine racks in supermarket stores during Coronavirus shopping ventures. Are more Australians turning to magazines during these times and if so, why? Director of magazine distributor Ovato Distribution, David Hogan, commented early April: “In regards to sales, we are seeing the […]
For Millennial Women, It’s about Online Courses, Craft, Baking, Reading, DIY, Gardening and Puzzles This commentary is from Vice Young Womens brand Refinery29 and talks about how young American Women are using those extra home hours. Click here to read more.
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high?
Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high? A commentary from a Marketer on how brands have used past recessions to gain ground. This story references the famous McGraw Hill study in which brands that increased their spend during recession, had sales 256% higher than brands that didn’t, […]