Advertising in a Recession: How can Brands Capitalise on Media Consumption being at an all-time high?

A commentary from a Marketer on how brands have used past recessions to gain ground.  This story references the famous McGraw Hill study in which brands that increased their spend during recession, had sales 256% higher than brands that didn’t, after. Media consumption is at an all-time high so how can Brands capitalise?  

Click here to read more


Related Posts