WellBeing Magazine Gains Again in independently researched
EMMA Readership Figures

The latest independently researched Readership Survey by IPSOS EMMA says WellBeinghas reached 152,000 readers – a gain of 10% from December 2019.

WellBeing continues to offer more readers than its closes competitor Prevention, which has lost 5% in that time to 88,000 readers – 57% of WellBeing’s readership

WellBeing continues to offer more readers than MiNDFOOD, which has dropped 25% in that time to 66,000 readers – 43% of WellBeing’s readership.

“While there is always a time lag in these figures, it is good to see the gains made during the lockdown period start to show,” said Publisher Janice Williams. “Magazines generally experienced an increase in sales during the lockdown period due to the shift in time availability among the working population.”

About Readership Measurement in Australia 

There are two readership systems in Australia: Roy Morgan and EMMA. UMCo has 15 titles surveyed by EMMA, and two by Roy Morgan. These results are from the EMMA system. This survey goes up to September 2020 and was reported in December 2020.

About Universal Media Co

Universal Media Co is essentially a data company, with several offshoot businesses – Publishing, Marketing Services and eCommerce. In the publishing sphere, Universal Media Co is the largest Australian-owned magazine publisher

For further information, or an interview with Publisher Janice Williams,
please contact 02 9805 0399, or jwilliams@umco.com.au


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