Specifier Source – Now over 25,000
Project Manager, Architect and Designer Subscribers

Specifier Source has now managed to accumulate well over 25,000 subscribers – an increase of 5000 new subscribers in three months.

“This means we are getting close to market size for the active portion of architects, interior designers, project managers and associates involved in mixed-use residential apartment construction,” said Publisher Janice Williams.

Project Managers are the Strongest New Subscriber Base

“Project managers have been our strongest group of new subscribers,” said Williams. “Project managers are an audience that wield power in the purchase of specified goods, but don’t receive the same level of communication as some of the other professions. It is great to see this community taking an interest in our content and signing up to receive it.”

Click here to see what they are subscribing to. 
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About Specifier Source

Built to assist architects, project managers, specifiers and designers of mixed-use residential projects, Specifier Source is a visual reference network. It serves an information unit called the Clever Spec, which is essentially a flip-card-style image with caption, designed to create awareness of ideas and products in the market.

Specifier Source also publishes a newsfeed for inspiration, bringing the best residential projects from around the world and the latest news from building and construction. “We asked a community of crazy-busy design professionals how they wanted to receive their information – they overwhelmingly chose Inbox Media.”

Specifier Source publishes information via three eNewsletters (Inbox Media), plus Facebook and Web. It has also recently launched channels in Linkedin and Instagram, and plans to have these available by mid 2020. Of all the channels, Inbox Media has had the strongest uptake.

About Universal Media Co

Universal Media Co is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. UMCo is an independently owned private company.

For further information, review copy, or an interview with Publisher Janice Williams, please call 02 9805 0399, or email jwilliams@umco.com.au


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