The IPSOS Company has just published its November 2017 figures in the EMMA Poll, which tracks Average Issue Readership for magazines.
Outdoor Rooms is now on 70,000, gaining 4000 readers.
Backyard, which debuted at 67,000, is now on 74,000, gaining 7000 readers.
The two publications target different markets: Outdoor Rooms is exclusively for consumers with big, upmarket, structural projects, while Backyard is geared towards the broader market of Australians doing backyard makeovers.
“We are pleased to be seeing this growth for our publications in these market niches,” said Publisher Janice Williams
About Universal Magazines – The Strength in Outdoor Media
Outdoor Rooms and Backyard magazines are published by Universal — Australia’s largest niche publisher. The publications are part of the Outdoor Group, and both have recently received additional ranging in Coles stores.
The company pioneered outdoor media 20 years ago at a time when only gardening magazines existed, and today also publishes Outdoor Design & Living, Outdoor Product Guide and Outdoor Design Source in this category. Universal’s 53 magazine titles also include leaders in Home, Craft, Bike and some Lifestyle categories, plus 14 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Media Co is an independently owned private company.
For further information contact Janice Williams 02 9805 0399.
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