According to the November 2017 IPSOS results, Kitchens & Bathrooms Quarterly (KBQ) magazine is now on 253,000 Average Issue Readership – a gain of 10,000.
As the name implies, Kitchens & Bathrooms Quarterly is a publication dedicated to pre-purchase research for consumers with kitchen and bathroom projects. This is inherently a smaller and more purposeful market than that targeted by some of the broader home/lifestyle publications in the IPSOS EMMA Survey. The broader home/lifestyle publications appeal to anyone with a home, but Kitchens & Bathrooms Quarterly is really designed for consumers who are preparing for upcoming projects. For this reason, it is exceptionally good for Kitchens & Bathrooms Quarterly to have surged so far ahead of the more general publications in this latest poll.
Kitchens & Bathrooms Quarterly now offers:
- 8% more readers than Handyman(on 235,000)
- 44% more readers than Real Living(on 176,000)
- 45% more readers than Inside Out(on 175,000)
- and 55% more readers than Belle(on 163,000).
“Kitchens & Bathrooms Quarterly does not produce generalist content that might attract a casual reader, but rather provides a package of content suitable for project research,” said Publisher & Head of Digital Janice Williams. “As a result, it tends to pick up only those readers who are project-ready; it does not pick up a casual audience that is there for the soft furnishings or chicken recipes. We live in an age where consumers want information packaged for usability. The fact that we are achieving higher readership than the generalist/lifestyle magazines says something good about the package that we are bringing to market.”
About Kitchens & Bathrooms Quarterly magazine
Kitchens & Bathrooms Quarterly has been available for 22 years and is part of a group that includes numerous special editions such as Kitchen Yearbook, Bathroom Yearbook and Luxury Kitchens & Bathrooms. The publication sits alongside the Completehome.com.au network which provides a digital project pre-purchase research service. Kitchens & Bathrooms Quarterly is the leading publication in its sector.
About Universal Magazines
Universal Media is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Media is an independently owned private company.
For further information, review copy, or an interview with Publisher Janice Williams, please contact Leesa Hughes at Universal on (02) 9887 0354, or lhughes@universalmagazines.com.au
If you are a media agency or marketer seeking to reach this audience, please contact:
Viviane Bays, Sales Manager NSW, 0411 424 194;
Regan Hudson, Sales Manager Qld, 0411 424 356;
John Oliver, Sales Manager Vic and SA, 0417 316 820;
or Licia Salomone, Sales Manager WA, 0412 080 600