Kitchens & Bathrooms Quarterly (KBQ) Readership rises AGAIN to 239,000
The readership of Kitchens & Bathrooms Quarterly (KBQ) has risen AGAIN to 239,000 according to the recently-released July 2019 IPSOS EMMA poll.
This means that Kitchens & Bathrooms Quarterly — a publication that specifically targets consumers with kitchen and bathroom projects — is now beating some of the more generalist publications that target consumers who are also focusing on less-relevant furnishing, decoration, gardening or other projects.
Kitchens & Bathrooms Quarterly now offers:
- A WHOPPING 204% of the readers of Real Living at 117,000 – that’s more than DOUBLE
- 155% of the readers of Inside Out at 154,000 – that’s over 50% more
- 144% of the readers of Belle at 165,000
“We are particularly pleased with this result, given that we have only just started a season of high enquiry for kitchen and bathroom services,” said Publisher Janice Williams.
“These other magazines are designed more for recreational reading than project research,” said Publisher Janice Williams, “and by virtue of targeting larger audiences should be out-performing KBQ, but here we are with KBQ out-performing them.”
“The fact that KBQ is ahead signifies two things — that kitchens and bathrooms are a core focus of renovators, and that when time-poor consumers are ready, they are ready. When consumers enter the purchase funnel, the need for recreational reading diminishes and the need for real project research increases. That’s the service that we provide at KBQ.”
About Kitchens & Bathrooms Quarterly Magazine
Kitchens & Bathrooms Quarterly has been available for 26 years and is part of a group that includes numerous special editions such as Kitchen Yearbook, Bathroom Yearbook and Luxury Kitchens & Bathrooms. The publication sits alongside the Completehome.com.au Network which provides a digital project pre-purchase research service. Kitchens & Bathrooms Quarterly is the leading publication in its sector.
Kitchens & Bathrooms Quarterly magazine has a number of resources available for marketers in this sector. Click here: https://www.umco.com.au/kitchen-bathroom-marketing/
About Universal Magazines
Universal Magazines is Australia’s largest niche publisher. Universal Magazines specialises in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.
For further information, review copy, or an interview with Publisher Janice Williams, please contact 02 9805 0399, or jwilliams@universalmagazines.com.au
If you are a Media agency or Marketer seeking to reach this audience please contact:
Scott Thompson, Sales Manager NSW (0411 424 335)
Regan Hudson, Sales Manager QLD (0411 424 356)
John Oliver VIC & SA Sales Manager (0417 316 820)
Licia Salomone WA Sales Manager (0412 080 600)