Home Design Magazine Readership Grows AGAIN in the Latest Roy Morgan Readership Poll
After a strong 24 months, Home Design magazine has jumped ahead AGAIN in the Roy Morgan Readership Poll.
Home Design is Up Again – by 8.8%
Home Design has 111,000 readers in the Roy Morgan system, which places it above competing publications despite its forensic focus on people with projects. This sets Home Design well above Vogue Living and Real Living. Home Design is also known to be above Houses, Habitus, QLD Homes, and Homes + Design in their respective states, but neither of these subscribe to the Roy Morgan Readership poll so there is no independently verifiable readership figure available for media buyers on these smaller publications.
The Number of Australians Consuming Magazine Media Just Grew 238,000
The number of Australians engaging magazine content has grown again, showing that magazine media continues to be a strong vehicle to capture a market. Magazine media holds its own for consumers who are seeking a complete understanding of a field of interest, without distraction.
A total of 15,245,000 Australians aged 14+ (74.1%) read magazines in print or online, either via the web or an app. That is up 1.6%, or 238,000, from a year ago according to the results released today from the Roy Morgan Australian Readership report for the 12 months to March 2019.
Readership of print magazines was just under 12.6 million Australians aged 14+ (61.2%), unchanged from a year ago. These are the latest findings from the Roy Morgan Single Source survey of 51,362 Australians aged 14+ in the 12 months to March 2019.
About Universal Media Co
Universal Media Co is Australia’s largest publisher of niche media networks. Universal Media Co specialises in helping marketers find targeted, high-value audiences via print, social and online media, and is an independently owned private company.
For further information, review copy, or an interview with Editor Angela Young or Publisher Janice Williams, please contact Georgina Khamis at Universal on (02) 9887 0358, or gkhamis@umco.com.au
Marketers wishing to plan opportunities in the home market are invited to contact:
Anthea Hamilton, Sales Manager, 0414 319 271
Mandy Ahrens, NSW Sales Manager, 0411 424 072
Natalie Grosso, Vic Advertising Manager, 0419 564 960
John Oliver, Vic/SA Kitchen Bathroom & Heating Specialist Business Manager, 0417 316 820
Lyn Hill, Qld Advertising Manager, Ph: 0488 424 232