WellBeing Magazine Cleans Up in Readership Stakes
WellBeing magazine continues to rise in the readership stakes – now with 288,000 readers.
“It is normal to see many ups and downs in readership, but we are celebrating a pattern of consistent growth for WellBeing,” said Publisher Janice Williams.
This figure has been recorded by the December data release of the independent third-party Readership Poll conducted by Roy Morgan Research.
WellBeing is a true omni-channel brand with a full suite of digital, app-based and even TV deployments, but print continues to be an important part of the product range. It offers an uncluttered experience to the reader and spacious share-of-mind to the marketer.
WellBeing has been the leader in its space for many years, but now towers over many other publications. It is ahead of many of the lifestyle magazine brands such as Vogue Living (252,000), Vacations & Travel (139,000), Australian Traveller (137,000), Frankie (285,000) and Mindfood (81,000).
WellBeing has long towered above Prevention (83,000) but is now also above many food publications like Gourmet Traveller (221,000), Cooking with the Australian Women’s Weekly (143,000), and Healthy Food Guide (146,000).
“WellBeing is known for its authentic, calm, nature-aligned approach to life and was given a brand makeover in November 2023 so that these values can be communicated in a multi-gen manner,” said Ms Williams. “The fact that WellBeing is ahead of so many other magazine brands in different categories tells us that there is something in our unique mix of content and presentation that is resonating with the market around us.
“While our digital reach has been our focus in recent years and continues to climb, we are extremely pleased to see our print edition of WellBeing do so well again in this latest readership poll. Print is an undistracted form of media and as it is purchased, it offers a highly engaged audience segment.”
About Universal Media Co
Universal Media Co is a data business with digital marketing capability and media brands. Every month we deliver campaigns to the high-yielding markets that matter. Our media brands give voice and personality to our digital reach, and court important audiences. Every month our campaigns deliver 18 million touchpoints to our campaign partners. Print media continues to deliver a high-value audience segment and significant share-of-mind.
For further information, review copy of WellBeing or an interview with Publisher Janice Williams, please contact Louise Vignoles on 9887 0307.