Reaching Real Consumers with Impending Home Projects

Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools.   Purchasing a home magazine however shows clear intent – […]

How to Market to Consumers with Outdoor Projects

How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground?  At the end of 2020 we asked some of our audience members what they thought about our […]