Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships

Subscriptions Increase 20-50% as Publishers build Value from Direct-to-Consumer Relationships During Covid Universal Media Co Subscriptions gained 22% and Basket Size for print products hit a record number.  Publishers everywhere are using direct-to-consumer relationships to build value for themselves and their Advertisers.  This report focusses on this phenomenon in the USA where love of Premium […]

Dex Fulton Appointed as Editor of Dirt Action Magazine

Dex Fulton Appointed as Editor of Dirt Action Magazine Universal Media Co is excited to announce the appointment of Dex Fulton as Editor of Dirt Action magazine. With over 1000 published articles and editor-experience with 5 different automotive magazines, Dex takes the reins with issue 238 of DA, scheduled to publish in April. “Dirt bikes have […]

Marketing Mindfully

Marketing Mindfully Brands that exhibit consumers values will thrive in the years ahead, according to this commentary on the recent Facebook IQ “Mindful Wellness” Study.  Offer an indulgence share your values, talk to the money and future-proof your business.  The Universal Media Co Consulting Team have copies of this study should you wish to take […]

Home Sector Profits Up so Returning Job Keeper Payments

Home Sector Profits Up so Returning Job Keeper Payments Nick Scali have applaudably returned their latest Job Keeper payments.  Stories like this tell us that furniture retailers like this one are seeing a genuine boom in sales, which makes them ineligible for the Job Keeper subsidy.  This particular business has achieved a 99% increase in […]

Reaching Real Consumers with Impending Home Projects

Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools.   Purchasing a home magazine however shows clear intent – […]

How to Market to Consumers with Outdoor Projects

How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground?  At the end of 2020 we asked some of our audience members what they thought about our […]