Consumers In 2020 Are Devouring Double The Amount Of Digital Content Than In 2019, And 67% Of Them Are More Likely To Engage With Ads On The Website Of A Publisher That They Know And Trust

Consumers in 2020 are devouring double the amount of digital content than in 2019, and 67% of them are more likely to engage with ads on the website of a publisher that they know and trust Consumers are devouring more digital content than ever before, with nearly half trying new brands after seeing them advertised […]

10 Reasons Why Magazines work for Advertisers

10 Reasons Why Magazines work for Advertisers They’re relevant, are selling well during covid, offer real connection, help with pre-purchase research, reach an ever broader market via digital, have the cache of an exclusive club, are read on private time, have the highest trust on media trust scores, have a long life span, and target […]

How Magazine Media Brands Perform on Social Media

How Magazine Media Brands Perform on Social Media Social Media users of all ages are engaged with magazine brands on social media – in fact magazine media brands in social media exhibit the highest engagement and growth.  These 5 charts portray the typical audience reached when you run a campaign with a magazine brand on […]

What Is Happening To Magazines After Covid?

What is happening to Magazines after Covid? All Australian publishers are reporting increased sales during the pandemic.  While pass-on factor for print format might diminish, magazine sales are up, subscription sales are up, digital edition sales have never been higher.  These 10 slides from the MPA draw on data in the early stages of the […]

Magazine Media Fact Book 2020

Magazine Media Fact Book 2020 The MPA Magazine Media Factbook – one of the most widely sourced and relied upon tools in the media industry – has been made available as an easy-to-read PDF via the link below. The Factbook features noteworthy research, useful statistics and compelling facts that articulate the unique scope of, and […]

The 2021 WellBeing BE-YOU-T’s Launched

WellBeing Magazine Be-YOU-T Awards Australia’s Only NATURAL Beauty Awards Program Launched for 2021 After an extremely successful inaugural year, the WellBeing Magazine Be-You-T Awards are back. The Be-YOU-Ts asked consumers to vote for their best beauty products that help them live a more natural lifestyle. More than 230 products were entered in the inaugural program […]

Vale Dominique Gharibian

Vale Dominique Gharibian Dominique Gharibian came to Universal Media Co in 2018.   It was clear that we had not only a true professional, but an open-hearted and beautiful person. Gifted with years of experience as a business communicator and filled with a genuine care for both colleagues and customers, Dom quickly made her mark here […]