Renovation Upgrades are Through the Roof in Lock Down The Housing Industry Association’s Victorian Executive Director Fiona Nield has joined Universal Media Co in observing ‘home time’ as driver for renovation spending according to this commentary from The Australian. Overall spending on household goods through March was up by 9 percent, according to the recent […]
Meditation, Craft and Fitness under lockdown in Sydney We are buying exercise equipment at record rates and eating dinner earlier but ordering twice as many desserts for home delivery. We’re interested in gardening, meditation, drawing, painting and craft and are making small home improvements as well as bread and cocktails and getting our bikes fixed. […]
Marketing in a Downturn requires a Scalpel rather than a Cleaver It’s not new to hear we are in unchartered waters at present. Marketers are always challenged in any downturn. It’s their way through the tough periods that determines their prosperity when consumer sentiment strengthens. In challenging times consumers set stricter priorities for spending, and […]
In the Post Coronavirus World, Australians spend more money turning homes into castles – May 2020 Even the spending experts are starting to notice this in Australia… Commonwealth Bank Australia economist Gareth Aird said there had been a 25 per cent increase in credit and debit card spending on household furnishings and equipment compared to […]
Consumers Spend More in the Kitchen During Isolation Bread makers experienced revenue growth of more than 600% year-on-year (YoY) in March, according to the latest GfK data, which is the highest reported YoY growth rate across any category tracked by GfK, as consumers spend more time in the kitchen during isolation. Click here to read […]
Roy Morgan Consumer Confidence Strengthens for Third Week and Time to Buy Major Household Item Up 8% Consumer confidence has strengthened for the third week running, up 7.7%, with gains broadly based, except for ‘current finances’ which dipped slightly, according to the latest ANZ-Roy Morgan survey. The ‘time to buy a major household item’ index […]
You won’t See This Forever – Homewares Up 450% YOY at Myer Online Myer has confirmed online growth of more than 800% during its Easter weekend sale, followed by over 300% growth during its Super Weekend offers. On the Saturday of the Easter Treats sale, home and entertainment orders were up 300% year-on-year, with Breville, […]
Magazine Subscriptions Boom During Coronavirus All Universal Media Co publications are available in digital edition format via digital supermarkets such as PocketMags – the retailer from which this report emerges. According to Pocket Mags triple digital subscription increases have been experienced by a number of publishers during the lock-down. Click here to read more