More people are visiting Shopping Centres as Restriction Ease A special analysis of movement data at shopping centres across Sydney and Melbourne shows foot traffic picking up gradually over the last few weeks as restrictions have eased. This is from Roy Morgan Research in May 2020. Click here to read more
The Changing Demography of Australia – How Regional Australia will Grow This series from the Guardian in May 2020 predicts something that we are already seeing in magazine sales – less activity in CBD’s and more in outer suburbia or regions. The series predicts that social distancing rules will ‘kill cities’, and the at flexible […]
Regions will be the Winners after the Coronavirus Lockdown Manufacturing, Infrastructure spending, a desire for lower-density, and the ongoing Work-from-home boom will make regions the winners according to this April 2020 Column from The Australian. Click here to read more.
Coronavirus lockdown inspires home improvement, as consumer spending rebounds The home sector is a stand-out in this commentary on CAB and ABS data from May 2020. While Food and alcohol card spending turned higher than a year ago, while spending on household furnishings and equipment was up by 53 per cent as people used more […]
New ‘Double Up’ Publishing Strategy for Backyard & Outdoor Living Magazines From spring 2020, readers of Backyard and Outdoor Living magazines will be surprised with a free flip-book of the alternative edition. This publishing strategy is commonly employed by publications like Women’s Weekly but delivers a whole new take on the market, as readers of both […]
Australian Country & Australian Country Homes magazines experience a 20% sales increase during the COVID period Australian Country magazine and its sister title Australian Country Homes have both experienced a 20% increase in readership since February 2020 – during the COVID-19 period. Does this mean Australians are working from home in the country, moving to […]
What Niche Publishers Understand About Their Audiences Attention that Generalised Publications Don’t Niche Publications in Australia and Overseas are experiencing a renaissance in the Covid economy, and this article examines some of the reasons why. Click here to read more
Targeted Publications Like WellBeing Selling Better than Generalist Publications Year-on-Year Stats from e-Commerce Giant I-subscribe show that niche B2C magazines with targeted audience are increasing their subscriptions year-on-year at a faster rate than many generalist mastheads. Click here to read more
The COVID-19 pandemic is fuelling a boom in the plant-based food industry and Australia has a role to play It’s clear the plant-based food industry is booming. With an escalating shift towards healthier lifestyles, consumers are becoming increasingly aware of the nutritional benefits offered by plant-based foods. However, in times of crisis when most industries […]
Consumers have flocked to these 5 industries under COVID-19 This phenomena is International – Fitness, local shopping, DIY and home renovation, plus baking, knitting and handicrafts are all winners post-Coronavirus. Click here to read more