Specifier Source – Now over 25,000 Project Manager, Architect and Designer Subscribers Specifier Source has now managed to accumulate well over 25,000 subscribers – an increase of 5000 new subscribers in three months. “This means we are getting close to market size for the active portion of architects, interior designers, project managers and associates involved in […]
Notice of Appointment Gerry Little Gerry Little has been appointed as National Advertising Manager – Total Moto Media Group, at Australia’s leading independent publisher, Universal Media Co. Gerry will market our renowned motorcycle group that includes iconic multichannel media brands Dirt Action, Australian Road Rider and Ultimate Adventure Bike. Gerry has more than 15 years’ […]
Notice of Appointment Charlie Hale Charlie Hale, has been appointed Deputy Editor and will be working across Australia’s leading health and wellness titles WellBeing and EatWell. Charlie will also work closely with founding Editor Kate Duncan on Wellbeing’s new title WILD. Some readers will know Charlie from her previous articles in WILD’s launch issue: Making […]
WellBeing WILD Print Magazine Increases in Frequency due to Positive Reception from Millennial Readers
WellBeing WILD Print Magazine Increases in Frequency due to Positive Reception from Millennial Readers The print-format WILD magazine has performed well at retail and has been upgraded from biannual to quarterly frequency due to feedback from the market. “We are extremely pleased to be upgrading WILD after only two months in the market,” said Publisher […]
Notice of Appointment Chris Williams Chris Williams, has been appointed as NSW Advertising Manager (Home Group) at Australia’s leading independent home publisher, Universal Media Co. Some readers will know Chris from his previous role as Australian BD at Stuff (Nine Media Group). Publisher Janice Williams made the announcement today, explaining Chris will focus on providing […]
Nielsen Study Looks to finding growth where Sustainability and Convenience Intersect Sustainability is influencing people’s purchase decisions – especially for Gen Y and Z. This summary looks at how sustainability plays out at the cash register.
Digital Ad Brand Awareness is achieved best when used with traditional media Digital advertising is effective at delivering brand awareness when marketers do multimedia campaigns including traditional advertising methods such as print, according to a recent Kantar report. This is why big brands do better on digital – their traditional advertising creates the brand, and […]