Kitchens & Bathrooms Quarterly (KBQ) Scores Its Third Increase in Readership in a Row,
According to Independent IPSOS EMMA Poll—Now on 247,000 Readers
The readership of Kitchens & Bathrooms Quarterly (KBQ) has risen AGAIN to 247,000 according to the recently-released August 2019 IPSOS EMMA poll.
This means KBQ has received three successive readership increases in a row:
· In September we celebrated 230,000
· In October we celebrated 239,00
· Today, in November, we celebrate reaching 247,000 readers
This means that KBQ — a publication that targets only consumers with kitchen and bathroom projects — is now beating some of the more generalist publications that do whole-of-home. The chart below shows a comparison with some of the other more generalist whole-of-home magazines.
Pent-up demand in the market
“The fact that we are selling so many copies and reaching so many Australians at this time is a good sign of things to come,” said Publisher Janice Williams.
“There is only one reason consumers buy Kitchens & Bathrooms Quarterly – they are planning for an impending project.
“The vision is there for many Australians at the moment, but many are choosing to pay down mortgages or pay off credit card debt before spending. As more optimism springs back in to the property market, we foresee a busy period for the kitchen and bathroom industry.”
About Kitchens & Bathrooms Quarterly Magazine
Kitchens & Bathrooms Quarterly has been available for 26 years and is part of a group that includes numerous special editions such as Kitchen Yearbook, Bathroom Yearbook and Luxury Kitchens & Bathrooms.
The publication sits alongside the Completehome.com.au Network, which provides a digital project pre-purchase research service. Kitchens & Bathrooms Quarterly is the leading publication in its sector.
Kitchens & Bathrooms Quarterly Magazine has a number of resources available for marketers in this sector. Click here to view them: https://www.umco.com.au/kitchen-bathroom-marketing/
About Universal Media Co
Universal Media Co is Australia’s largest niche publisher. Universal Media Co specialises in helping marketers find targeted audiences via print and online media. Universal Media Co is an independently owned private company.
For further information, review copy, or an interview with Publisher Janice Williams, please contact 02 9805 0399, or email@example.com
If you are a media agency or marketer seeking to reach this audience please contact:
Scott Thompson, Sales Manager NSW (0411 424 335)
Regan Hudson, Sales Manager QLD (0411 424 356)
John Oliver, VIC & SA Sales Manager (0417 316 820)
Licia Salomone, WA Sales Manager (0412 080 600)