Home Design Magazine ahead of Belle and Real Living in Roy Morgan Readership Poll!
The Roy Morgan Readership poll has outlined some “strong performances” by publications produced by Universal Media Company.
Home Design Magazine is up 36% to 102,000
This makes Home Design Magazine one of the fastest-growing publications in the last 12 months
Home Design Magazine is AHEAD of Belle Magazine which is on 96,000 readership.
Home Design Magazine is also AHEAD of Real Living Magazine which is on 86,000 readership.
“Home Design Magazine not only delivers better numbers but often does so on qualitative measures such as value for money and type of audience reached,” said Publisher & Head of Digital Janice Williams.
Home Design uses content and distribution strategies to exclusively target a market of people with projects.
“Our estimate is that this audience gains 30-35,000 consumers per month, so to see us gaining and acquiring consumers to a readership figure of 102,000 is a great result,” said Ms Williams
“These consumers are actively refurnishing homes, renovating, or redecorating. At Home Design we give a content package that is relevant to this market – expert advice, Australian market surveys, project particulars and reliable local references.”
“The 102,000 readers offered by Home Design is far more relevant than many other home publications – and in the case of Belle and Real Living we’re still exceeding their total audiences,” said Ms Williams.
What is different About Home Design?
Home Design offers a mix of content that is relevant to the Australian householder who wants to create a quality designer home.
-Exclusive focus on providing ideas to people with projects
-Examples of successfully completed projects that are aspirational to Australians who are actively spending on home projects.
-Focus on where to find products and services in Australia.
-Targeting a market that is placed in a wide range of suburban regions and culturally diverse
“Some of the home publications in Australia read like we all have weekenders in Milan. But if you want to find a spending audience – they might live in Gordon, Thornbury or Teneriffe,” said Ms Williams.
About Universal Media Co
Home Design is published by Universal Media Co. Universal Media Co is Australia’s largest publisher of targeted mediums, and specializes in helping marketers find targeted audiences via print and online media. Universals’ 53 media brands include leaders in Home, Craft, Bike, and some Lifestyle categories, plus 12 niche web portals. The company owns the Australian Publishing Company and Universal Online Media. Universal Magazines is an independently owned private company.
For further information contact: Jwilliams@universalmagazines.com.au or 02 9887 0316