Grand Designs Australia Magazine now on 239,000 Readership

Ahead of Handyman (231,000), Inside Out (180,000), Real Living (168,000) and Belle (167,000). 

There are good things happening for Grand Designs Australia magazine within the Home Group at Universal.

The group began January 2017 with Grand Designs Australia on 180,000 readers, and witnessed a steady increase in readership all year.

In April 2017 this figure had climbed to 198,000

By July 2017 it was on 222,000

And by October 2017, figures show the publication on 239,000

The current readership figure is a 133% increase on the January 2017 figure

“We are pleased to see this growth in the EMMA data,” says Publisher Janice Williams. “Grand Designs Australia magazine targets an audience of people with projects, so we would not normally expect it to reach the wider readership of the more lifestyle-oriented publications – but it has delivered this result without publishing recipes, travel, or any of the broader content often used to increase reader numbers.

“In 2018 the publication will continue to retain its focus on homes and home projects,” says Ms Williams. “We aim to produce publications that offer content that is useful to someone researching for an impending upmarket home project. This audience wants floorplans, inclusions, and a level of design commentary that you don’t get in other publications.”

About Grand Designs Australia magazine

Grand Designs Australia magazine stands for good design. The publication demystifies the use of design to facilitate lifestyle and demonstrates that it’s not about budget, but smart choices. Grand Designs Australia magazine is published by Universal Magazines Pty Ltd under a license agreement with Fremantle Media, the producer of Grand Designs Australia TV which appears on the Lifestyle channel. Grand Designs Australia won Best Launch in the Australian Magazine Awards 2013.

About Media Co

Universal Media Co is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Media Co is an independently owned private company.

 

 

For further information, review copy, or an interview with Editor April Ossington or Publisher Janice Williams, please contact Leesa Hughes at Universal on (02) 9887 0354, or lhughes@universalmagazines.com.au

If you are a media agency or marketer seeking to reach this audience, please contact:

Abbi Fletcher, National Sales Manager, 0410 689 098

Anthea Hamilton, NSW Sales Manager, 0414 319 271

Suzy Rashoo, Vic Sales Manager, 0419 564 960

John Oliver, Vic Kitchens, Bathrooms & Heating Business Manager, 0417 316 820

Lyn Hill, Qld Sales Manager, 0488 424 232

Angela Jevdich, Home Directories Sales Manager, 02 9887 0641

Licia Salomone, WA Sales Manager, 0412 080 600

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