The latest Enhanced Media Metrics Australia (EMMA) Data has come out and we are stoked to see Dirt Action has recorded huge 39% readership increase compared to 2018 figures!

EMMA data is the print industry’s most reliable third-party readership audit and as of April 2019 Dirt Action has grown to an average 110,000 readers per issue from 79,000 readers per issue at the same time last year.

That’s an uplift of over 30,000 readers per issue.

“We are a small team but like it is for you, dirtbikes are our obsession. We have put a lot of effort into our content, imagery, design and format along with new distribution channels and it’s paying-off, but the most important people here are you, the readers. This is who we do it for and we salute you. Thanks for allowing us to evolve and rewarding that with growth. We see it as vitally important that we don’t simply represent a bygone era in our content or our design and the response from some of our out-of-the-box thinking has been amazing.”  – Damien Ashenhurst, Managing Editor.

Whether it’s on the track or on the trail, it’s all DIRT ACTION…

If you haven’t had or seen a copy in a while well get with it and see what all the fuss is about, we promise you will love it. Click here to subscribe or here to buy the latest issue or get down to you local news agent.

For information on advertising please contact our team here or call 02 9887 0310

emma is the gold standard in cross-platform print and digital audience measurement. Transparent, independently audited and designed with the input of the Media Federation of Australia (MFA), emma is the most contemporary, sophisticated and accurate readership survey available. For more info click here  


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