Digital Ad Brand Awareness is achieved best when used with traditional media Digital advertising is effective at delivering brand awareness when marketers do multimedia campaigns including traditional advertising methods such as print, according to a recent Kantar report. This is why big brands do better on digital – their traditional advertising creates the brand, and […]
Gen Z spends more time reading print than they do on digital platforms. Find out more about this generation and their attitudes towards print By now Gen Z needs no introduction. They grew up with social media and tech and have never known a world without it. They’re also becoming the largest generation of consumers […]
New Research says Millennials are Voracious Readers New research suggests that Millennials read more than their parents. In fact, Millennials read more than any other age group. 80% of young adults have read a book in any format over the last year, including 72% having read a print copy. Other surprising facts about the reading […]
A Moment of Calm – How Print Motivates Millennials Printed Messages provide a moment of calm that forces us to stop and absorb. There is also something pleasing about the physicality of print. It is a lasting piece we can store on our shelves and come back to, and this very much feeds into the […]
QuadGraphics on Millennials and Print Media Millennials like to hold print in their hands, read it, smell it, use it to link to a video or coupon, save it, take it to the store with them, and share it with friends. The challenge for marketers is to engage the Millennials in an entirely new way, […]
Magazine readership up year on year at over 15.2 million A total of 15,227,000 Australians aged 14+ (73.7%) read magazines in print or online either via the web or an app. That is up 1.2 per cent, or 187,000, from a year ago according to the results released from the Roy Morgan Australian Readership report […]
Millennials Are Bringing Back Print It appears that the Millennial generation is actually bolstering print media’s popularity. According to Omnipress, 89% of Millennials use print media for professional and educational material and back in 2014 we saw figures that showed Millennials read more printed books (88%) than Gen X did (79%). Find out more information […]
Marketing to Millennials using Print Media By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, who coined the term “Millennial Generation,” writes in Forbes that Millennials lead other generations in reading and prefer print. Read the full […]
Paper Equals Trust for Millennials Print has a strong resonance with today’s digital generation, but the information they want print media to contain has changed to be intrinsically motivated. Millennials engage with advertising that looks good, evokes an emotional response, and, ultimately, benefits them, i.e. comes from a preferred brand or offers an incentive. Read […]
Millennials Still Love Print It’s not just about screen fatigue, its about the calm pleasure of engaging with print. This interview with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Find out more information here.
