62.8% of Australians Read Print Magazines
Michele Levine, CEO, Roy Morgan, says readership of magazines is holding strong at over three-quarters of the population (15.6 million) as magazines increase their online offerings: “The latest results from the Roy Morgan readership survey shows 15.6 million Australians now read magazines whether in print or online with print magazines the favoured channel and now read by almost 13.1 million (62.8% of population). There are two readership systems in Australia – Roy Morgan and EMMA. UMCo has 15 titles surveyed by EMMA, and 2 by Roy Morgan. The 2 that are surveyed by Roy Morgan are both up in this survey – WB now on 148,000 and HD now on 119,000.
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