Essential Information: Newsagent Sales Surge Post Coronavirus Simple report from News Ltd showing what we’re all feeling magland – consumption of magazine media has grown in Newsagents in Feb/March 2020 and looks set to continue.
A Message of Support to our Universal Media Co Advertising Partners In light of the unprecedented global emergency caused by the COVID-19 virus, we wanted to share some important information with you about the steps we are taking to support our staff, valued clients and media brands during this time. The below has been thoughtfully […]
What is Cocooning – How Making People Feel Good Matters The term ‘Cocooning’ was developed by Uber Marketer Faith Popcorn in the 80’s and really took hold in the September 11 World. It refers to the widespread consumer tendency to retreat in to the home and focus on personal pursuits that give a sense of […]
Renovations Hit All Time High Across Australia Despite Coronavirus Australia is in the midst of a home-improvement frenzy, with the number of people undertaking major home renovations hitting an all-time high according to this commentary from Domain.com.au on the latest ABS data. In 2019, the value put on major renovation works was $8.49 billion, compared to 2018’s already […]
7 Rules For Marketing In Tough Times In difficult economic times, skilled marketing always pays off. It is easy to slash expenditure on marketing, but you may do it at great risk to the future of your business. Here are seven rules of good marketing in tough times: Always increase your marketing activity before decreasing […]
Seven reasons why I’m Confident in our Property Markets Despite the Coronavirus Scare Property – The true religion of Australians – is holding surprisingly well at present and there are good reasons why. This story form Smart Company shows why a year from now, five years from now, and most certainly in 10 years from […]
Brands Pivot to Digital, Social and Content Marketing Post Corona A quick review of some of the innovations we are seeing from American Marketers Click here to read
eCommerce is up post Coronavirus, but it’s Complicated This story from the USA shows how e-Commerce has risen post-corona virus but supply chain issues make it complicated. Click here to read more
B2B Marketers turn to Digital Marketing Post Coronavirus In the post-coronavirus world, we are seeing B2B marketers that would use field-reps, events or expos target their audiences turn to digital marketing strategies to get the message across. Click here to read more
How to Market a Business During a Coronavirus Downturn As we all make work-from-home arrangements and see our inboxes fill with event cancellations, it is easy to get caught up in the drama and forget what being in business actually is. At the end of the day, business owners are organised people who, on a […]
