BEING says it’s ok to “just BE” BEING is for a younger group of Centennials. It is a companion for starting up, stepping out, finding your feet, falling over and doing it all again with joy and compassion. Every refreshing page of BEING tells us that just “being” can be a brilliant thing. This […]
WILD invites its audience to “live your wild life” WILD is for Millennials – those who are establishing their lives, shaping their futures and coming in to their prime spending years. This community is inspired to make decisions for a better life, demanding complete authenticity. Please fill in your details below if you would like to […]
What is Mindful Media? The magazine that you take to the couch, or the podcast you make time for each week … both are examples of Mindful Media. Worth your time and worth your mind. So, what is Mindful Media? Here are the core attributes of Mindful Media… Worth your quality relaxation time You look […]
Why are magazine sales increasing? Magazine sales generally are on the increase. According to Roy Morgan, an additional 250,000 people started buying magazines between March 2019 and a year ago. While gossip mags may struggle with relevance in this day and age, targeted special-interest magazines seem to be doing particularly well. So why are magazine […]
We often hear from Marketers who are desperate to improve their metrics. A qualitative approach to measurement takes longer and is worth every minute.
How many people are there in your market? I mean REALLY how many? In an age of marketing metrics, there is often surprisingly little time for Industry or Market data.
Do you want to reach people with home projects in the next 12 months? Everyone with a home project watches Grand Designs, and those who are actively doing project research get Grand Designs Australia Magazine Complete the form below to gain more information on how to reach the audience that matters Name Company Name […]
Marketing to Millennials using Print Media By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how thirsty Millennials are for print marketing. Neil Howe, who coined the term “Millennial Generation,” writes in Forbes that Millennials lead other generations in reading and prefer print. Read the full […]
The latest Enhanced Media Metrics Australia (EMMA) Data has come out and we are stoked to see Dirt Action has recorded huge 39% readership increase compared to 2018 figures! EMMA data is the print industry’s most reliable third-party readership audit and as of April 2019 Dirt Action has grown to an average 110,000 readers per issue from […]
Paper Equals Trust for Millennials Print has a strong resonance with today’s digital generation, but the information they want print media to contain has changed to be intrinsically motivated. Millennials engage with advertising that looks good, evokes an emotional response, and, ultimately, benefits them, i.e. comes from a preferred brand or offers an incentive. Read […]
