Busy working lives make B2B audiences hard to penetrate but if you are a business that needs to target people with significant job titles, then B2B communications are essential in order to stand out from the crowd.
At UMCo, we invest heavily in real, personal audience research and then engage our prospects with the media that they want to consume — inbox, digital, social or print. This in turn gives our clients the ability to segment and target specific sectors that are of value, and surround those potential buyers with messaging that works.
We offer database, news, case-study, white-paper and creative services to clients seeking to make an impact in the B2B world. At UMCo, we have five B2B media brands, and several more sub-market segments, each engaging audiences with real spending power.