Dirt Action is wired to always evolve. We aren’t just fist pumping long-past glories over and again. Like you, we have a history, but we are for the now and tomorrow. We feel it’s vital that we do our part to help create heroes within our sport, to scratch beneath the surface to inspire our readers and to be a leading force in the growth of the sport as a whole. Dirt Action is the last magazine by some years to still feature Australian athletes on the cover — and we don’t just tap the top riders over and over; we also do what we can to give up-and-coming talent a boost. Dirt Action was born as a trailriding magazine but has grown into something far bigger in scope, both on the page and in digital form, covering MX, trailriding, adventure and enduro racing.
*Readership: IPSOS Enhanced Media Metrics Australia (EMMA), November 2017