Australian Road Rider
All things road and recreational
Australian Road Rider is the nation’s leading authority on all things road and recreational motorcycling. We are proud to have assembled a stable of the best-known names in the bike journalism caper. Indeed, the magazine and digital entities are built on the importance of telling the truth. We test bikes and gear hard and we lay it all out there, mixed with a healthy dose of fun.
After all, isn’t that a huge part of riding — good, honest fun? Yep, trusted authenticity and a dose of old-school, real-world fun. Get amongst it.
*Readership: IPSOS Enhanced Media Metrics Australia (EMMA), November 2017
“Yamaha Motor Australia aims to connect with passionate motorcycle enthusiasts and we are always seeking a direct connection with our core audiences. Universal has enabled us to connect with this market over the years in many highly valuable ways. Whether it be supporting our investment in our race team, events or new product launches, we know every dollar spent is talking to someone who is choosing to engage with our messages and content. Now Universal media has evolved with us into the digital age and that gives us the opportunity to connect with a larger audience than ever before.”
-Sean Goldhawk, Yamaha Motor Australia