Targeting Consumers Who Intend to build Landscape Projects

UMCo uses Social Media – Facebook and Instagram – to target consumers by intention.

Intentional audiences are notoriously hard to target – as we are defining them by their intention to do something tomorrow.   At UMCo however we have had great success in doing this by studying their preferences carefully.

Here’s how it works:

1. We use a plug-in that offers greater granularity than the standard FaceBook buying tool.
2. We use this to find consumers who are both engaged in pre-purchase research for a landscape project.
3. These consumers will have recently liked one of our landscape pages, or other landscape pages that are to do with active pre-purchase research.
4. We write a post that puts your capabilities in the best possible light.
5. Upon receipt of your approval we test a few different headings, then run with the one that works best.
6. You will reach your target audience on time and on budget – full reporting available.

 

Our process is quick-to-market and effective.

There are lots of ways we can represent your business on social media – a carousel of recently completed projects, a single project that shines, and interview with the head designer, and more.  We will collaborate with you to produce creative that works.

Spots on our pages are strictly limited as there are only so many businesses that we can market at one time.

Want to learn more? Submit your details below and we will get in contact with you.

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