Gerry Harvey explains “best results ever”
An informative piece from one Universal Media Co’s biggest advertisers and one of the country’s biggest home retailers – Harvey Norman. According to Gerry Harvey “People are not eating out, not going on holidays and spending time at home. In many cases people have been given money by governments they normally would not have so it’s been a stimulus as well.” As turnover went up so did the advertising spend. “We went heavily into print media rather than digital although we did not abandon digital, but went in harder with print.”