BOLD NEW LOOK for Kitchens & Bathrooms Quarterly
The market-leading, multi-media showcase of Australia’s best kitchen and bathroom designs and products – Kitchens & Bathrooms Quarterly – is getting a bold new look.
This current makeover achieves a few things:
- A look and feel that is contemporary and right for the times
- Decluttered showcasing of top projects from local designers
- Better portrayal of the lifestyle benefit of design
- Accommodation of broader projects including living space, laundries, wardrobes and workspaces
- Better informational content so that consumer readers quickly see what’s available in the market, become confident in their choices, informed, and able to commit to purchase
- Aspirational from end to end
Sporting the new moniker K&B, the new look is also designed to translate well to all the digital mediums such as Facebook, Apple News, Instagram, Zinio and Press Reader.
The new look also strikes an impression in the myriad retail environments in which the print edition is sold. Beacon brands are used by supermarket and newsagency retailers to inform the consumer of a section of publications, and help the consumer navigate into a browsing experience.
Things you may not know about Australia’s favourite Kitchens & Bathrooms medium:
- We reach 5M people via social media every 30 days
- Consumers purchased 292,450 editions last year
- The K&B pages of our partner website CompleteHome.com.au receive 24,000 filtered and highly targeted unique views/month
- At any one time, our database of opt-in consumers seeking information and ideas via the email channel is over 6000 people who want information now
- Consumer customers are very engaged – we receive an average of 24 queries per week looking for suppliers, and receive at least 10 reports on experiences with vendors
- eCommerce Sales & Direct Mail is our fastest-growing channel for print editions
- Coles stores are our top supermarket retailer. WH Smith is our top airport retailer. News Power is our top newsagency group
- K&B has a Total Edition Audience of 155,000 readers
About Universal Media Co
K&B is published by Universal Media Co and, for more than 35 years, has been helping the kitchen and bathroom industry to grow and develop. K&B is part of the Home Group at Universal Media Co which, at its core, is a data business supported by a network that forensically targets People with Projects.
For further information, a review copy of K&B or for an interview with Publisher Janice Williams, please contact Louise Vignoles on lvignoles@umco.com.au