Why “Going Dark” in a Recession Doesn’t Work for Marketers An executive summary of the famous Millward Brown GFC study about the relative merits of disappearing or staying present when marketing in a recession. Click here to read more Share: Previous Post Coronavirus Lockdown Sparks Huge Gardening Boom Next Post 16 Advertiser Categories Increasing Their Spend During Coronavirus and Tips for Doing it Right Related Posts Australia’s Economy ends a 21-month per capita downturn as GDP grows faster than population March 5, 2025 The State of Business in Australia April 8, 2024 Retail: Down in December 22 after 11 Successive Increases Means Still Above Last Year January 15, 2023
