If you are marketing a brand that requires attention for any product consideration weather quality, consideration or complex points of difference, this overview of the International slow media movement is worth a look. Read the slow media manifesto here.
For a tour of the movement that champions all things at a pace that delivers consideration from media to consumption, see Carl Honore’s In Praise of Slowness here reviewed by Adrianna Huffington. This book looks at all forms of slow with a dotted line to implications for marketers who are desperately trying to get customers […]
A new web portal has been launched to help natural gardeners around Australia find organic gardening solutions: GoodOrganicGardening.com.au Published as the digital partner to Good Organic Gardening magazine, this web portal will act as a reference centre and will introduce new gardeners to the publication. “Good Organic Gardening offers an audience of gardeners who are either […]
Kitchens & Bathrooms Quarterly has proven it can reach a new market of prospective kitchen and bathroom buyers by achieving significant new audience this year in Coles stores. The publication was upgraded in 2018 and real-time scan sales indicate that the current edition (Vol 25 No 4) continues to gain in this channel. This opens […]
This story anticipates the slow media market we find ourselves in today. “The fact is that new media, love it or hate it, is never about usability. That’s not its point. It’s usually about getting there first, and changing the media lexicon; it’s about selling us, the consumer, the next big thing, which will be […]