The Garden Business is Booming

The Garden Business is Booming Nurseries are still enjoying boom conditions after a rush of new consumers entering the market during Covid.  Everything green is up including sales of Universal Media Co’s Good Organic Gardening Magazine which specialises in food gardening.  This story form The Australian looks at this phenomena and how it is giving […]

Reaching Real Consumers with Impending Home Projects

Reaching Real Consumers with Impending Home Projects Consumers with impending home projects are a hard target audience to reach – search yields so many who “are just looking”, and social media can be more of a “design fan club” unless you are using enterprise-level campaign tools.   Purchasing a home magazine however shows clear intent – […]

How to Market to Consumers with Outdoor Projects

How to Market to Consumers with Outdoor Projects At Universal Media Co we use both distribution and content strategy to make sure our mediums reach real people with projects… but what does that look like on the ground?  At the end of 2020 we asked some of our audience members what they thought about our […]

Renovation Spending

Renovation Spending This article reports on research conducted by Suncorp Bank, which examined the amount Australians have invested in renovation projects during covid. It found home owners are spending $63,188 on average to spruce up their properties, with the highest amount being paid in Victoria. The money is going in to kitchens, bathrooms, home office, […]